Esther Schwan starts as Marketing & Communications Manager at trbo
Munich, July 2, 2018 – trbo appoints Esther Schwan as its new Marketing & Communications Manager. In the course of the technology company’s strong expansion, a new position has been created for the 29-year-old. Schwan will be responsible for Marketing and Communications at trbo, focusing on case studies and white papers, the website as well as the marketing channels SEA and Social. She will also support in organising trade fairs and events.
Prior to joining the company, the Munich native gained experience in communication and fundraising at humedica e.V. Her main tasks were the support of major donors and sponsors as well as the implementation of specific fundraising campaigns. She also worked for the Munich agency cocodibu, where she supported companies from the digital industry and completed her training as a PR manager. During this time, Schwan was already working with trbo GmbH. Before joining cocodibu, the American Studies graduate gained professional experience in the press department of Heyne Verlag.
“Esther has already proven her abilities during her time at cocodibu. With her additional know-how and marketing experience, she has the ideal qualifications for the strategic development and expansion of our new business area,” says Felix Schirl, Managing Director and CTO of trbo.
“I am very much looking forward to the new challenge of being able to support a dynamic and exciting company like trbo in its further growth,” says Esther Schwan.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
Press contact: Esther Schwan, T: +49 (0) 89 – 215 38 68 17, firstname.lastname@example.org