Budget Triple: limango, Ryanair Holidays and ROSE Bikes rely on trbo
trbo already supports more than 70 customers with efficient and target-oriented onsite user approach.
Munich, June 14, 2017 – Munich-based technology company trbo has won three new customers: limango, Ryanair Holidays and ROSE Bikes. trbo now supports more than 70 customers in approaching users efficiently and purposefully onsite.
trbo supports the internal onsite marketing team of travel operator Ryanair Holidays with a focus on upselling, promotions and lead generation. A similar goal has also persuaded the German bicycle manufacturer and cycling expert ROSE Bikes to cooperate with the experts for onsite marketing. The product recommendations will be further expanded with the help of trbo and the bounce rate of the users will be lowered in the long term. At limango, the leading private shopping club for families in Europe, trbo will ensure the targeted personalization of website content in connection with CrossEngage-segments – i.e. the cross-channel control of all marketing channels.
“As diverse as our concrete solutions for limango, Ryanair Holidays and ROSE bikes are, the respective goals of the companies are similar: Addressing customers in a targeted manner, lowering the bounce rate of users and leading the website to long-term success. Our experience shows the success of personalized onsite actions: In some cases, they can lead to up to 152 percent more user commitment – for example in the form of newsletter subscriptions,” states trbo’s Managing Director Felix Schirl.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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