What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Search Engine Optimization (SEO)

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Search Engine Optimization describe measures that pursue the goal of placing websites as high as possible in the organic (unpaid) search result pages of well-known search engines, such as Google.


The overall objective of improving the visibility in search engines is to increase the traffic on your own website.


The approach to search engine optimization can be divided into two main pillars: Onpage optimization and Offpage optimization.


Onpage optimization describes website related, i.e. internal adjustments. A higher ranking in the search results can be achieved with the help of technical, content-related and structural improvements of the own web page. Content-related optimizations include the creation of relevant, up-to-date and high-quality content (unique content) as well as the selection of the right keywords. Technical optimizations should, among other things, ensure that this content can be used properly by the user. Structural optimizations also include, e.g., setting internal links.


As the second important pillar of search engine optimization, Offpage optimization comprises measures for improving search engine rankings that do not depend on websites, i.e. external measures. This includes the number and quality of backlinks, which have a decisive influence on the reputation of a website.

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Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
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Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
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A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
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Personalization for the home & living industry

Turning the website into the perfect furniture consultant
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Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
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How to prepare your online shop for Christmas

Festive spirit on your website
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Personalization in B2B

Turning the website into a digital sales representative
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Paper: Personalization & Testing

Status Quo and Way Forward
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Data Strategy & Personalization

A treasure trove of data for more customer centricity
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Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
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Personalization for Publishers

How the dream of an individual online newspaper becomes reality
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Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
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Mobile Website Optimization – Tips for outstanding shopping experiences

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Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

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