What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.


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The term multichannel (also multichannel marketing or multichannel strategy) describes the strategic approach of companies to reach customers on several channels.


Customers are active on different channels through which they can be reached by companies.

These include, for example:

  • Brick and mortar retail
  • Newspapers/magazines (online and print)
  • Website/webshop
  • Social media 
  • Email
  • Search results (e.g. on Google) - both organic hits and ads

In order to reach (potential) customers, it is important for companies to be present on as many of these channels as possible. Multichannel marketing measures include, for example:


Other than omnichannel marketing, the focus of multichannel marketing is on making each individual channel perform as well as possible. Often, different departments are responsible for each channel. However, if these departments compete with each other, it can lead to disadvantages for the customer.


To ensure a comprehensive and smooth customer journey, it is therefore important to align the individual channels (touchpoints) with one another.

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Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
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