What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.


previous term

The term "cross-selling" refers to a specific sales strategy. This involves the promotion of complementary products or services which complement the products already placed in the shopping cart. The aim is to increase the revenue per customer by selling additional products.


In contrast to other sales strategies, cross-selling can achieve a great effect with little additional cost. At the same time, the company benefits from the side effect of customer loyalty, since the customer is more likely to buy from a company where he has already made positive experiences with. Therefore, cross-selling is also part of customer relationship management.


In online shops, cross-selling campaigns play an important role, as a customer usually only needs to click once in order to buy a complementary product. The placement of the cross-selling items is essential. The product detail pages and also the shopping cart are ideal for this purpose, as the connection to another product can be easily understood.


Shop operators can assign cross-selling products in different ways:

  • The shop operator defines certain keywords that are associated with the product. These keywords can then be used to link other, matching products.
  • An algorithm analyzes the product purchases of all customers who have already purchased the item and puts together further matching products on this basis.
  • An algorithm analyzes the purchases of the current customer and calculates which items might be of additional interest to him.
  • The shop operator defines suitable categories manually, for example, a jacket and a sweater.

A well-known practical example is the purchase of a printer, for which the matching printer cartridges are also available. However, this is also possible when buying shoes: here the customer is often shown shoe care products or the matching socks.

next term

To display the terms, click on the link


Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
Request white paper now

Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
Request white paper now

A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
Request white paper now

Personalization for the home & living industry

Turning the website into the perfect furniture consultant
Request white paper now

Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
Request white paper now

How to prepare your online shop for Christmas

Festive spirit on your website
Request white paper now

Personalization in B2B

Turning the website into a digital sales representative
Request white paper now

Paper: Personalization & Testing

Status Quo and Way Forward
Request white paper now

Data Strategy & Personalization

A treasure trove of data for more customer centricity
Request white paper now

Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
Request white paper now

Personalization for Publishers

How the dream of an individual online newspaper becomes reality
Request white paper now

Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
Request white paper now

Mobile Website Optimization – Tips for outstanding shopping experiences

Request white paper now

Conversion Optimization with Personalization

These landing pages turn users into buyers
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

Request demo