Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Cost per Sale (CPS)

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Cost per Sale (CPS) is a billing model in online marketing in which billing takes place after the sale. This can involve a product, a service or the conclusion of a subscription.

 

Calculation of the CPS:

 

The CPS is calculated by comparing the total costs of the measure with the sales.

 

CPS = total costs / sales figures

 

The CPS is used in both online marketing and affiliate marketing. This model is especially interesting for small or medium-sized companies with a small advertising budget.

 

In addition to the CPS, there are other, alternative billing models:

 

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Whitepaper

Onsite-Personalisierung: 10 Tipps für Online-Händler

Mit Onsite-Personalisierung wird die Website zum persönlichen Einkaufsberater - und die Umsätze steigen
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Recommendations: 5 Tipps für mehr Umsatz durch passende Empfehlungen

Dieses Whitepaper zeigt, wie gute Empfehlungen funktionieren und gibt Tipps für den Einsatz von Recommendations.
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