Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Cost Per Lead (CPL)

previous term

Cost per lead (CPL) is a billing model that measures the success of an advertising campaign on the basis of successfully received leads, i.e. the contact of potential buyers.

 

The billing model is used in online marketing and affiliate marketing, as it enables the contact to high-quality, potential customers to be gained.

 

Calculation of the CPL:

 

The CPL is calculated by comparing the total cost of the advertising campaign with the number of leads.

 

CPL = total cost / number of leads

 

In addition to the CPL, there are other, alternative billing models:

 

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Whitepaper

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Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

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429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) | contact@trbo.com

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