A conversion is a measurable process or tracking event in online marketing in which a user triggers an event desired by the advertiser. This transforms traffic on the site into a customer (or contact).
Probably the best known example of a conversion is the purchase.
In addition to the classic purchase, conversions can occur in various forms within the customer journey and do not always necessarily have to be a transaction. Other examples of conversion events are as follows:
Sending a registration for a newsletter
Clicking on a link
Registering for a customer profile
Sharing content on social media
Adding products to the shopping cart
Filling out a contact form
and much more
Relevance of conversions
The conversion is the central KPI within the measurement of success, as it usually has a direct influence on the turnover of an advertiser. It is also an elementary component for analyzing the advertising effect of measures. Depending on the tool, conversions can be measured and analyzed quite easily, even across platforms and devices within the entire customer journey.
The proportion of users who complete a conversion event is represented by the conversion rate.
Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.