What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Bounce Rate

previous term

The bounce rate describes the proportion of users who visit a website and leave it without further interaction (e.g. click on a link, view of another page, long dwell time). This metric is expressed as a percentage and indicates the ratio between individual sessions and all sessions on the website.


If a page has 100 visitors, of which 60 leave the page directly without further interaction, the bounce rate is 60 percent.


The relevance of the Bounce Rate


From the perspective of the website operator, the bounce rate is very important. High bounce rates are often a sign that the user identifies the page as not relevant for him/her after the click-in. However, the bounce rate must be put into the right proportion and must be viewed in a differentiated manner. There is no universal number of when a bounce rate is considered too high - this varies from industry to industry and from topic to topic. The bounce rate is naturally higher on pages such as blog posts or detailed individual pages on which no further interaction is necessary and relevant content is already there. This must be taken into account in the evaluation.


Reasons for high bounce rates


The reasons for a high bounce rate of websites can vary widely and may show significant defects of a site. A lot of / dubious advertising, an unappealing layout, hard to find information or misleading titles often lead to users dropping out of the site. Even elementary aspects such as long load times or incorrect content cause users to leave the page again.


Bounce rate optimization


As soon as a user reaches a website, it should be clearly indicated that he has clicked on the right website and can find the information he is looking for. This can be communicated by a suitable page title, a clear structure and, if necessary, graphics.

A layout that appeals to the user can also be one aspect of convincing him or her of the website's continued use and relevance. In addition, usability and short load times are decisive factors for the bounce rate.

Especially layout, usability and possibly also load times can be tested and optimized by using A/B or multivariate tests.


next term

To display the terms, click on the link


Onsite-Personalisierung: 10 Tipps für Online-Händler

Mit Onsite-Personalisierung wird die Website zum persönlichen Einkaufsberater - und die Umsätze steigen
Request white paper now

Recommendations: 5 Tipps für mehr Umsatz durch passende Empfehlungen

Dieses Whitepaper zeigt, wie gute Empfehlungen funktionieren und gibt Tipps für den Einsatz von Recommendations.
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

Request demo