Cost per Sale (CPS)

Cost per Sale (CPS) is a billing model in online marketing in which billing takes place after the sale. This can involve a product, a service or the conclusion of a subscription.


Calculation of the CPS:


The CPS is calculated by comparing the total costs of the measure with the sales.


CPS = total costs / sales figures


The CPS is used in both online marketing and affiliate marketing. This model is especially interesting for small or medium-sized companies with a small advertising budget.


In addition to the CPS, there are other, alternative billing models:


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See also: Search Engine Advertising