dmexco 2017 – Our Recap

Less than a week ago we rocked the dmexco together. After we “only” arranged appointments at the dmexco in the last two years, we had our own booth this year.


From our point of view it was a complete success!


We were able to get to know a lot of people we previously only knew via phone or e-mail. One thing became clear again: Our customers are simply extremely nice, have exciting ideas and motivate us with their wishes to achieve top performance. Thanks to everyone who visited us!


In spite of the concern of the dmexco organizers that there wouldn’t be enough visitors, we had a large influx of interested parties. From our point of view, this year’s very high ticket prices meant that the majority of the visitors were real trade visitors – interested in tools and trends in online marketing (and not primarily on the road as hunters and collectors of gifts for their Advent calendar).


Our case studies were also a stimulus for many customers and interested parties to try out new topics. Our customer case video also inspired further ideas. From our perspective, two topics were particularly important:


  • A/B testing with a tool that can be operated by the customer himself, without long lead times
  • Dynamic segments for the control of relevant teaser areas


If you are interested in the case studies or the video, please send a short e-mail to E-Mail:


The end of our first day at the fair was kicked off with the stand party. We had great conversations with customers, interested parties and partners. At this point, we would also like to thank our stand organizer Webtrekk! The organization was really fantastic, we are looking forward to being there again next year.


Year after year: The legendary OMR party. Once again in the boathouse with an exciting line-up and us as a sponsor! Obviously we couldn’t miss it. The party was good, the evening long and the next day accordingly exhausting. But that is part of a good dmexco.


We are eagerly awaiting next year – certainly again as exhibitors! We are already looking forward to all the visitors and of course all those who didn’t make it this year.

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