Our case “21% conversion rate increase with optimized Google shopping entries” from mydays came in 4th place in the public voting and was awarded 1st place in the Jury honoring.
With Multivariate-Testing to success
mydays is the leading provider of experience gifts. Many users have their first contact with the mydays website through an entry via Google Shopping ads. In these cases, it is important to recommend additional items to users, such as alternative products, in order to keep the bounce rate as low as possible. Together with trbo, mydays conducted a test to determine whether displaying specially tailored alternative suggestions on mobile devices also results in an increased conversion rate.
The exceptional results not only convinced our client, but also the Jury of the Best Retail Cases, which additionally highlighted our consistent testing approach:
“The jury prize for the best e-commerce campaign went to the experience provider mydays and trbo, who achieved a 21 percent higher conversion rate through optimized Google Shopping entries. The success of the measures was reliably evaluated using A/B and multivariate tests to find the best approach.”
About the Award
The Best Retail Cases Awards recognize retail case studies that stand out for their unique ideas, consistent service approach, use of technology to support customers and employees, clever marketing and/or successful store design. Solution providers and users can present their respective approaches to a wide audience in the extensive Best Retail Cases database, where the participants and other cases are listed.
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