Tag: AI

Dark blue Advent calendar grid with gold and light blue festive icons and the trbo logo.
How to Create a Personalized Advent Calendar Campaign That Keeps Users Engaged
The festive season is the perfect time to strengthen customer relationships, and few formats create daily...
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Split image of a confused person with a puzzle piece and the same person happily selecting an e-commerce design via A/B testing.
Optimizing for Success - The Importance of Testing and Insights
Even the best personalization strategy needs regular fine-tuning. Without continuous testing, your on-site...
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An illustration of a woman using a laptop and interacting with a customer service chatbot on a large smartphone screen.
Conversational Commerce: More Than Just a Chatbot
Conversational commerce is changing how brands sell and build relationships. Discover how to get started...
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Image for blog post 3 of the "Unlocking E-commerce Growth with Personalized Experiences" series.
Beyond the Browse: Keep Shoppers Engaged with Dynamic Content
Shoppers might visit several pages, click on a few products, and then leave without buying. Why? Because...
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Image for blog post 2 of the "Unlocking E-commerce Growth with Personalized Experiences" series.
Navigating the Product Maze - Help Shoppers Find Their Perfect Fit
Even the best products won’t convert if they’re hard to locate. In this post, we dive into how personalized...
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Header image 5 bad reasons not to personalize
5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)
Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier,...
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Split image of a frustrated shopper on a cluttered site and a happy shopper on a personalized e-commerce site.
The Frustration of Generic Online Shopping
If your site shows every visitor the same products, you're not just missing out on revenue, you're losing...
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Header image: AI-Generated Content for Onsite Personalization
Why AI-Generated Content Is a Game-Changer for Onsite Personalization
AI-generated content isn't just a trend. Learn how AI-powered copy is reshaping personalization and scaling...
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Headerimage Why Relevance Beats Discount in E-Commerce
Why Relevance Beats Discounts in E-Commerce Personalization
Discounts grab attention – but relevance drives action. Learn why relevance beats discounts in e-commerce...
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Headerimage for Testing campaign roadmap
Campaign Planning with Structure: Your Roadmap to Success with trbo
Discover how to build a successful personalization campaign step by step with your trbo Client Success...
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Headerimage Statistics
Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing
What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for...
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Blog post Header Test-setups
Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing
Having the right test setup is essential for testing your website. Let us show you the best practices...
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