Maike, Author at trbo

The Future of AI in E-Commerce

AI in e-commerce is changing the game. Brands that learn to leverage AI will reap the benefits of smarter experiences and happier customers.

E-commerce Accessibility: How trbo Supports Inclusive Experiences

Let’s explore why accessibility is important in e-commerce and how trbo’s technology supports a more inclusive shopping experience.

Subscription Commerce: Flexible, Personal – and Built to Last

Subscription commerce is booming – and to succeed, you need to understand what customers want and when it might be time for something new.

Micro-Personalization: Small Details That Make a Big Impact

Micro-personalization is about understanding behavior at a granular level. It’s subtle, but can dramatically improve the customer experience.

Still Sending the Same Message to Everyone? Why That’s Costing You

Personalization vs. Non-Personalization: How e-commerce brands can close the gap between relevance and revenue.

Reducing Bounce Rates: How Personalization Keeps Users on Your Site

First impressions matter – in person, and especially in e-commerce. When users land on your website, you only have a few seconds to convince them to stay. If you don’t? They bounce. Reducing bounce rates isn’t just about fast loading times or appealing design. It’s about relevance – giving users what they’re looking for, when […]