Why Relevance Beats Discounts in E-Commerce Personalization
Discounts grab attention – but relevance drives action. Learn why relevance beats discounts in e-commerce personalization.
Campaign Planning with Structure: Your Roadmap to Success with trbo
Discover how to build a successful personalization campaign step by step with your trbo Client Success Manager – from goal setting and segmentation to go-live and scaling.
Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing
What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for when analyzing the results.
5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)
Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier, safer, and more effective than ever.
Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing
Having the right test setup is essential for testing your website. Let us show you the best practices for testing and what to avoid.
trbo Personalize – More Than Just Personalization
trbo Personalize can do much more than customize your website’s content for individual users. It has many other versatile applications, including practical UI enhancements and targeted retail media.
The Future of AI in E-Commerce
AI in e-commerce is changing the game. Brands that learn to leverage AI will reap the benefits of smarter experiences and happier customers.
E-commerce Accessibility: How trbo Supports Inclusive Experiences
Let’s explore why accessibility is important in e-commerce and how trbo’s technology supports a more inclusive shopping experience.
Subscription Commerce: Flexible, Personal – and Built to Last
Subscription commerce is booming – and to succeed, you need to understand what customers want and when it might be time for something new.
Micro-Personalization: Small Details That Make a Big Impact
Micro-personalization is about understanding behavior at a granular level. It’s subtle, but can dramatically improve the customer experience.