Maike, Author at trbo

B2B Personalization Starts With Smarter Data Use

B2B buyers expect more than static pages and one-size-fits-all content. Learn how smarter use of data powers better B2B personalization.

5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)

Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier, safer, and more effective than ever.

Why AI-Generated Content Is a Game-Changer for Onsite Personalization

AI-generated content isn’t just a trend. Learn how AI-powered copy is reshaping personalization and scaling relevance across the user journey.

Why Relevance Beats Discounts in E-Commerce Personalization

Discounts grab attention – but relevance drives action. Learn why relevance beats discounts in e-commerce personalization.

Campaign Planning with Structure: Your Roadmap to Success with trbo

Discover how to build a successful personalization campaign step by step with your trbo Client Success Manager – from goal setting and segmentation to go-live and scaling.

Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing

What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for when analyzing the results.

Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing

Having the right test setup is essential for testing your website. Let us show you the best practices for testing and what to avoid.

trbo Personalize – More Than Just Personalization

trbo Personalize can do much more than customize your website’s content for individual users. It has many other versatile applications, including practical UI enhancements and targeted retail media.