What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.


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The term omnichannel (also omnichannel marketing or multi-channel strategy) describes the strategic approach of companies to reach customers across all channels.


An approach can take place through the following channels:

  • Brick and mortar retail
  • Advertisements in newspapers/magazines (online and print)
  • Your own website/webshop
  • Social media
  • E-mail communication (e.g. newsletters)
  • Search engines (e.g. Google) - both organic hits and ads (see also SEO and SEA)

Unlike the multichannel approach, omnichannel marketing tightly links channels so that a unified message is delivered to the customer. This approach focuses on user behavior and customer experience.


Customers move across multiple channels and come into contact with a company. If the channels are linked in the sense of a uniform customer approach, a consistent user experience is guaranteed.


Users use a wide variety of channels and devices, e.g. to search for a product, compare prices, etc. By using the omnichannel strategy, the customer can be guided through a cross-channel and unified customer journey.

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Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
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Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
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A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
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Personalization for the home & living industry

Turning the website into the perfect furniture consultant
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Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
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How to prepare your online shop for Christmas

Festive spirit on your website
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Personalization in B2B

Turning the website into a digital sales representative
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Paper: Personalization & Testing

Status Quo and Way Forward
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Data Strategy & Personalization

A treasure trove of data for more customer centricity
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Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
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Personalization for Publishers

How the dream of an individual online newspaper becomes reality
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Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
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Mobile Website Optimization – Tips for outstanding shopping experiences

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Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

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