Category: Optimization

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Workshop Series: Integrating External Tracking
Customer: Sportbedarf.de
 Agency: exito (www.exito.de)   New challenges await us with each new customer,...
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How online merchants can lower the bounce rate of their product listing ads
Product Listing Ads on Google are an important advertising vehicle for merchants to guide customers to...
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Plea for more sense of proportion in discount campaigns
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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Airberlin Holidays increases newsletter signups by 152 percent
By using trbo’s newsletter layers, Airberlin Holidays increased the newsletter registrations on...
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User engagement: What it means and why it is becoming increasingly important in e-commerce
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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The most common reasons for shopping cart abandonment - and how to get them under control
trbo survey of 1,000 German internet users Nowhere else in the Customer Journey are visitors as valuable...
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