Dynamic personalization based on real-time data

Use trbo’s onsite personalization platform to address customers individually and personally in real time! Connect personalization, recommendations, A/B/n-testing, and many other features in the solution of the German market leader.

Simply onsite. realtime. smart.

Dynamische Personalisierung auf Basis von Echtzeit-Daten
 
limango
L'Oréal
Ströer

Key Features

Overview of our Features

Content Personalization
Recommendations
Lead Generation
NPS & User Surveys
Group Motivation & Sharing
Promotions & Gamification
Reduce Bounces

Touchpoints

Used in this example

Dynamic Segments
Dynamic Segments
A/B- & Multivariate Tests
A/B- & Multivariate Tests
Geo- & Weather-Data
Geo- & Weather-Data
Machine Learning
Machine Learning
Click-In Channels
Click-In Channels
Big Data
Big Data
External Data Sources
External Data Sources
Shop Platform Agnostic
Shop Platform Agnostic
Product Logics
Product Logics
Trigger (Exit, Inactivity, Scroll)
Trigger (Exit, Inactivity, Scroll)

Content Personalization

Dynamically adapt the content and structure of your website to the interests of your users. This ensures that every user always receives exactly those offers that perfectly match his interests. All page elements can be adapted or exchanged in real time via trbo.

Recommendations

Customers buy where they feel well advised. Make your website a personal shopping assistant with trbo. On the basis of machine learning, individual product recommendations are issued according to the respective point of contact and profile of your users. Always at the right place, at the right time with the perfect offer.

Lead Generation

Increase the number of newsletter subscribers by applying newsletter layers using the trbo platform.

NPS & User Surveys

Improve customer loyalty by conducting user surveys on your website. Whether NPS scoring or (multi-page) surveys - trbo allows the easy implementation of a wide variety of survey options.

Group Motivation & Sharing

Create trust by providing information to other users or buyer groups. Simplify the shopping experience of your users by displaying social share buttons via trbo. They encourage users to share offers directly with other users.

Promotions & Gamification

Create individual incitements to purchase. With trbo, you can implement specific thematic promotions and prize games on your website in an entertaining way. By this means, customer interaction as well as satisfaction can be increased.

Reduce Bounces

Lower the bounce rate on your website by playing out targeted trbo layers. Whether special adaptations for users of Google Shopping Ads or incentives to purchase with Exit Intent - we certainly have the right solution for you.

Dynamic Segments

Users can be divided into (dynamic) segments according to their interests, preferences or surfing behavior on the website. This enables a focused approach to the user. Dynamic segments are formed in real time and enable a targeted and personalized user approach.

A/B- & Multivariate Tests

Keep track of the success of your measures. On the trbo platform, you can implement simple A/B-tests as well as comprehensive multivariate tests quickly and easily. This allows you to keep an eye on your campaigns at all times and optimize them on an ongoing basis.

Geo- & Weather-Data

The integration of geo and weather data allows the release of relevant recommendations as well as the personalization of website content. For example, regional offers or suitable offers in correspondence with the current weather can be displayed at the user's location.

Machine Learning

The self-learning trbo algorithm analyzes over 50 different user characteristics in real time. These include, for example, the click-in channel, surfing behavior, purchase history and local weather. This data is analyzed dynamically dividing users into segments and addressing them with the appropriate measures.

Click-In Channels

The origin of a user already says a lot about him. Does he come from a price comparison portal and is, therefore, very price-sensitive, or is he a product expert looking for a more detailed description of the product? If you know your users, you can address them in a much more targeted way and increase user commitment.

Big Data

The use of Big Data enables a positive shopping experience, as the website visitor receives the right purchase incentives during his onsite journey. Fully automatic, target group specific and in real time!

External Data Sources

The open technical architecture of the trbo platform makes it easy to connect external data sources. Be it the common tag managers, analytics functions, newsletter providers, search solutions or customer data platforms - external data sources enable the best personalization and optimization.

Shop Platform Agnostic

Both the integration and all functions of the trbo platform are shop platform independent. All common shop systems can be easily connected through the open interfaces of our platform - so you don't have to do without any feature.

Product Logics

In order to deliver precisely fitting recommendations, suitable product logics must be stored in the Recommendation Engine. For example, a sophisticated algorithm uses "Recommended Products" to select products based on surfing behavior, statistical twins and sales.

Trigger (Exit, Inactivity, Scroll)

With trbo it is possible to store different triggers and to decide when certain measures are released, in order to find the right user address at exactly the right moment. The user is not harassed, but informed in a well-dosed manner.

Content Personalization

Content Personalization

Dynamically adapt the content and structure of your website to the interests of your users. This ensures that every user always receives exactly those offers that perfectly match his interests. All page elements can be adapted or exchanged in real time via trbo.

Touchpoints

Used in this example

Dynamic Segments
Dynamic Segments
Geo- & Weather-Data
Geo- & Weather-Data
Machine Learning
Machine Learning
Click-In Channels
Click-In Channels
Big Data
Big Data

Dynamic Segments

Users can be divided into (dynamic) segments according to their interests, preferences or surfing behavior on the website. This enables a focused approach to the user. Dynamic segments are formed in real time and enable a targeted and personalized user approach.

Geo- & Weather-Data

The integration of geo and weather data allows the release of relevant recommendations as well as the personalization of website content. For example, regional offers or suitable offers in correspondence with the current weather can be displayed at the user's location.

Machine Learning

The self-learning trbo algorithm analyzes over 50 different user characteristics in real time. These include, for example, the click-in channel, surfing behavior, purchase history and local weather. This data is analyzed dynamically dividing users into segments and addressing them with the appropriate measures.

Click-In Channels

The origin of a user already says a lot about him. Does he come from a price comparison portal and is, therefore, very price-sensitive, or is he a product expert looking for a more detailed description of the product? If you know your users, you can address them in a much more targeted way and increase user commitment.

Big Data

The use of Big Data enables a positive shopping experience, as the website visitor receives the right purchase incentives during his onsite journey. Fully automatic, target group specific and in real time!

Recommendations

Recommendations

Customers buy where they feel well advised. Make your website a personal shopping assistant with trbo. On the basis of machine learning, individual product recommendations are issued according to the respective point of contact and profile of your users. Always at the right place, at the right time with the perfect offer.

Touchpoints

Used in this example

Machine Learning
Machine Learning
External Data Sources
External Data Sources
Shop Platform Agnostic
Shop Platform Agnostic
Product Logics
Product Logics

Machine Learning

The self-learning trbo algorithm analyzes over 50 different user characteristics in real time. These include, for example, the click-in channel, surfing behavior, purchase history and local weather. This data is analyzed dynamically dividing users into segments and addressing them with the appropriate measures.

External Data Sources

The open technical architecture of the trbo platform makes it easy to connect external data sources. Be it the common tag managers, analytics functions, newsletter providers, search solutions or customer data platforms - external data sources enable the best personalization and optimization.

Shop Platform Agnostic

Both the integration and all functions of the trbo platform are shop platform independent. All common shop systems can be easily connected through the open interfaces of our platform - so you don't have to do without any feature.

Product Logics

In order to deliver precisely fitting recommendations, suitable product logics must be stored in the Recommendation Engine. For example, a sophisticated algorithm uses "Recommended Products" to select products based on surfing behavior, statistical twins and sales.

Lead Generation

Lead Generation

Increase the number of newsletter subscribers by applying newsletter layers using the trbo platform.

Touchpoints

Used in this example

A/B- & Multivariate Tests
A/B- & Multivariate Tests
External Data Sources
External Data Sources
Trigger (Exit, Inactivity, Scroll)
Trigger (Exit, Inactivity, Scroll)

A/B- & Multivariate Tests

Keep track of the success of your measures. On the trbo platform, you can implement simple A/B-tests as well as comprehensive multivariate tests quickly and easily. This allows you to keep an eye on your campaigns at all times and optimize them on an ongoing basis.

External Data Sources

The open technical architecture of the trbo platform makes it easy to connect external data sources. Be it the common tag managers, analytics functions, newsletter providers, search solutions or customer data platforms - external data sources enable the best personalization and optimization.

Trigger (Exit, Inactivity, Scroll)

With trbo it is possible to store different triggers and to decide when certain measures are released, in order to find the right user address at exactly the right moment. The user is not harassed, but informed in a well-dosed manner.

NPS & User Surveys

NPS & User Surveys

Improve customer loyalty by conducting user surveys on your website. Whether NPS scoring or (multi-page) surveys - trbo allows the easy implementation of a wide variety of survey options.

Touchpoints

Used in this example

Dynamic Segments
Dynamic Segments
Big Data
Big Data
Shop Platform Agnostic
Shop Platform Agnostic

Dynamic Segments

Users can be divided into (dynamic) segments according to their interests, preferences or surfing behavior on the website. This enables a focused approach to the user. Dynamic segments are formed in real time and enable a targeted and personalized user approach.

Big Data

The use of Big Data enables a positive shopping experience, as the website visitor receives the right purchase incentives during his onsite journey. Fully automatic, target group specific and in real time!

Shop Platform Agnostic

Both the integration and all functions of the trbo platform are shop platform independent. All common shop systems can be easily connected through the open interfaces of our platform - so you don't have to do without any feature.

Group Motivation & Sharing

Group Motivation & Sharing

Create trust by providing information to other users or buyer groups. Simplify the shopping experience of your users by displaying social share buttons via trbo. They encourage users to share offers directly with other users.

Touchpoints

Used in this example

A/B- & Multivariate Tests
A/B- & Multivariate Tests
Machine Learning
Machine Learning
Big Data
Big Data

A/B- & Multivariate Tests

Keep track of the success of your measures. On the trbo platform, you can implement simple A/B-tests as well as comprehensive multivariate tests quickly and easily. This allows you to keep an eye on your campaigns at all times and optimize them on an ongoing basis.

Machine Learning

The self-learning trbo algorithm analyzes over 50 different user characteristics in real time. These include, for example, the click-in channel, surfing behavior, purchase history and local weather. This data is analyzed dynamically dividing users into segments and addressing them with the appropriate measures.

Big Data

The use of Big Data enables a positive shopping experience, as the website visitor receives the right purchase incentives during his onsite journey. Fully automatic, target group specific and in real time!

Promotions & Gamification

Promotions & Gamification

Create individual incitements to purchase. With trbo, you can implement specific thematic promotions and prize games on your website in an entertaining way. By this means, customer interaction as well as satisfaction can be increased.

Touchpoints

Used in this example

Dynamic Segments
Dynamic Segments
Geo- & Weather-Data
Geo- & Weather-Data
Click-In Channels
Click-In Channels
Trigger (Exit, Inactivity, Scroll)
Trigger (Exit, Inactivity, Scroll)

Dynamic Segments

Users can be divided into (dynamic) segments according to their interests, preferences or surfing behavior on the website. This enables a focused approach to the user. Dynamic segments are formed in real time and enable a targeted and personalized user approach.

Geo- & Weather-Data

The integration of geo and weather data allows the release of relevant recommendations as well as the personalization of website content. For example, regional offers or suitable offers in correspondence with the current weather can be displayed at the user's location.

Click-In Channels

The origin of a user already says a lot about him. Does he come from a price comparison portal and is, therefore, very price-sensitive, or is he a product expert looking for a more detailed description of the product? If you know your users, you can address them in a much more targeted way and increase user commitment.

Trigger (Exit, Inactivity, Scroll)

With trbo it is possible to store different triggers and to decide when certain measures are released, in order to find the right user address at exactly the right moment. The user is not harassed, but informed in a well-dosed manner.

Reduce Bounces

Reduce Bounces

Lower the bounce rate on your website by playing out targeted trbo layers. Whether special adaptations for users of Google Shopping Ads or incentives to purchase with Exit Intent - we certainly have the right solution for you.

Touchpoints

Used in this example

A/B- & Multivariate Tests
A/B- & Multivariate Tests
Shop Platform Agnostic
Shop Platform Agnostic
Product Logics
Product Logics
Trigger (Exit, Inactivity, Scroll)
Trigger (Exit, Inactivity, Scroll)

A/B- & Multivariate Tests

Keep track of the success of your measures. On the trbo platform, you can implement simple A/B-tests as well as comprehensive multivariate tests quickly and easily. This allows you to keep an eye on your campaigns at all times and optimize them on an ongoing basis.

Shop Platform Agnostic

Both the integration and all functions of the trbo platform are shop platform independent. All common shop systems can be easily connected through the open interfaces of our platform - so you don't have to do without any feature.

Product Logics

In order to deliver precisely fitting recommendations, suitable product logics must be stored in the Recommendation Engine. For example, a sophisticated algorithm uses "Recommended Products" to select products based on surfing behavior, statistical twins and sales.

Trigger (Exit, Inactivity, Scroll)

With trbo it is possible to store different triggers and to decide when certain measures are released, in order to find the right user address at exactly the right moment. The user is not harassed, but informed in a well-dosed manner.

Customers trust trbo

In addition to numerous promotions, we also use trbo to increase our customers' shopping baskets. The incentive for this is created, for example, by targeted trbo layers showing free additions above a defined minimum order value. If, for example, the availability of the additions changes, we can adapt this action individually. With a few clicks, a new layer version is created. The results speak for themselves: whenever we implement actions, the average shopping basket value of our customers increases.

Nicole Bard

Digital Director Corporate, L'Oreal

We have created a special entry via trbo for all visitors who come to our shop via Google Shopping ads. In the past the bounce rate here was quite high - if the user didn't find the right product right away, he went back to Google search. Because we can now display the corresponding category page in the background of the actual product, the user often still finds a suitable product and the expensive click was not for nothing! This enabled us to reduce the bounce rate by approx. 9.5 percent! And still we observe the Google Policy 100 percent.

Roland Baran

Online Marketing Manager, ROSE Bikes GmbH

Due to the large number of our country shops, it is important to us that campaigns can be duplicated as easily as possible and adapted for the respective languages. trbo as a tool enables us to easily create promotion teasers and, thanks to an intelligent copy function, only requires the exchange of images or links. All set rules are retained. In addition to the good performance of the actions, we also save a great deal of working hours. For us, this is a tool we don't want to miss!

Laura Iffländer

Shopmanager Dynamisierung/Personalisierung, CBR eCommerce

Why use trbo?

Turn visitors into customers with trbo’s smart purchasing incentives. Offer each user a personalized shopping experience and optimize the turnover of your web shop.

Create sustainable and measurable added value with trbo!

9,5%

Lower Bounce Rate

Rose Bikes
23%

Increase in User Value

Galeria Kaufhof
30%

Increase in Conversion Rate

L’ORÉAL
41%

Increase in Conversion Value

Thomas Cook

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

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