Munich, August 31, 2021 – trbo, the leading onsite personalization platform, enables online retailers and website operators to use holistic data for website personalization.
Users have high expectations of the browsing and shopping experience online. They want content and offers that are individually tailored to their needs. trbo’s onsite personalization platform supports online retailers and website operators to meet these expectations and offer unique experiences through onsite personalization. For a truly personalized approach, shop operators need one thing above all else: user data.
With Customer Data Enrichment, trbo helps online shops and websites to break down data silos. A wide variety of data sources can be connected to the platform via open interfaces, enabling the holistic use of customer and user data in onsite personalization. In addition, data is flexibly transferred from trbo to other systems for use in cross-channel marketing activities. This facilitates a 360-degree view of customers and a new, deeper level of a personalized customer approach.
Onsite data sources – trbo collects over 50 visitor characteristics on the website in real time. These include, for example, geo or device data, but also information on browsing behavior. This data is used AI-based to optimize the browsing and shopping experience.
Data interfaces to trbo – Onsite data can be enriched in trbo with further transaction and customer data from Customer Data Platforms (CDPs), CRM systems, BI solutions and many other sources. Extensive customer profiles make personalized targeting on the website even better.
Data interfaces to external systems – Through open, bi-directional interfaces, onsite data can be passed to external systems such as CDPs, email service providers, the CRM, BI solutions, or analytics tools to tap into new audiences and use them in the cross-channel customer approach.
“By being able to enrich customer and user data, websites can achieve valuable optimization. With a holistic database and a 360-degree customer view, even deeper personalization and thus an exceptional browsing and shopping experience becomes a reality,” summarizes Felix Schirl, founder and CEO of trbo.
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