Workshop Series: Integrating External Tracking


Agency: exito (


New challenges await us with each new customer, which we are happy to meet personally and therefore ensure that trbo is deployed in the best possible way. In our new series, we would like to give you a brief insight into our individually designed workshops, highlight a best practice and present it in detail.


This time, the reputation of our partner agency exito has reached us. One of their loyal customers,, has decided to use trbo’s solution. In a three-hour workshop, we discussed the objectives in detail, the general setup and the various possible applications.


Today’s focus: Integrating external tracking


We discussed various use cases for using the trbo solution, A/B testing options and special highlights that trbo can offer for the upcoming Christmas season.
 For exito as the controlling agency, however, one of the most important questions was: How do we evaluate the success of the measures within the framework of our external tracking system?


trbo itself offers a large number of KPIs that enable the individual actions to be evaluated. The consolidation of various reports, however, is always an additional expense that does not arise by integrating external tracking into the trbo campaigns.


trbo offers the possibility to easily integrate external tracking such as Google Analytics, Econda or Webtrekk. 
Almost all interactions of the user with a layer can be tracked. A command stored in the trbo interface according to simple logic can be used to measure the impression of the layer, the user’s click on the layer, the closing of the layer, but also the folding and unfolding of the layer. A measurement of the indirect interaction – e.g. the user moves the mouse over the layer – is also possible without any problems.

Standardized commands such as

ga(‘send’, ‘event ‘, ‘trbo ‘ , ‘click ‘ , ‘_ TRBO_MODULE_ID_ _’)

deliver the relevant information to the external tracking system. Completely adjustable for any system and easy to store in the trbo interface.


For the conversion measurement it is also possible to specify whether the user had had any interaction with the trbo campaigns. Each layer has two IDs, a unique module ID that identifies the layer and a campaign ID that identifies the superior campaign, which also uniquely identifies participation in the conversion in external tracking.


In summary: With minimal effort, all onsite actions generated by trbo can be easily measured.


The workshop was a complete success, out of which we were able to gather many ideas that we wanted to implement in our platform. Especially for customers who use our self-service solution, it is important that all their requirements can be easily implemented in the trbo interface without technical support. Therefore, we work tirelessly on the integration of new features and layer types for a simple and self-sufficient operation.


If you have any questions – including your tracking integration – please do not hesitate to contact us. We are looking forward to your contact: E-Mail:

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