Analysis & Optimization

Improve customer loyalty, purchase incentives, and store optimization by enhancing the user and customer experience on your website.

trbo’s analytics and optimization features focus on driving engagement and maximizing conversions. Enhance your online presence with strategies tailored to your audience.

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Effective optimization with A/B and multivariant tests

A/B and multivariant testing as the basis for successful website optimization to achieve the desired goal (more leads, more sales, etc.). trbo offers extensive testing functions to enable successful optimization.

Optimization through personalization

Targeting website visitors on an individual basis is a must. Personal recommendations, matching promotions, and greeting shopping cart abandoners are just a few of the ways to present users with customized content.

Optimization for mobile devices

Behavior on mobile devices differs from desktop users. Measures should therefore be optimized specifically for mobile devices. With trbo, numerous options are available to target mobile users.

Optimization in use: 23% user value increase

How Galeria Kaufhof was able to increase user value by 23% through targeted landing page optimization.

See case studies

Discover more related features – matching your business needs

trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.


trbo Personalize


Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation
Explore Personalize

See the trbo toolbox

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The technical base

Analysis & Optimization

For intelligent optimization, we include a wide variety of data. Through A/B testing, changes on the page can be easily tested on users. In the background, a self-learning algorithm optimizes the user approach. 

Dynamic segmentation enables:

  • classification of users in real time, based on their behavior, interests and preferences.
  • showing personalized and tailored content

Machine learning automatically detects user patterns and preferences to generate personalized content and recommendations. This optimizes the customer experience.

Knowing the consumer behavior of your customers enables you to:

  • play out personalized recommendations, targeted offers and tailored content
  • take into account individual preferences and needs of the user

Identify and use surfing behavior during an online browsing session to:

  • identify visited pages, clicks, dwell time, and interactions.
  • personalize content, display recommendations, and ads that match a user’s individual interests and preferences.

Use A/B testing to test different versions of your website, content or offers. Find out which version performs best and gives users the best possible experience.

Personalized content and recommendations can be delivered independently of a specific online store or e-commerce platform to enable seamless and consistent personalization across different sales channels.

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!