“In addition to numerous promotions, we also use trbo to increase our customers' shopping baskets. The incentive for this is created, for example, by targeted trbo layers showing free additions above a defined minimum order value. If, for example, the availability of the additions changes, we can adapt this action individually. With a few clicks, a new layer version is created. The results speak for themselves: whenever we implement actions, the average shopping basket value of our customers increases.”
Nicole Bard
Digital Director Corporate, L'Oreal
