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“We have created a special entry via trbo for all visitors who come to our shop via Google Shopping ads. In the past the bounce rate here was quite high - if the user didn't find the right product right away, he went back to Google search. Because we can now display the corresponding category page in the background of the actual product, the user often still finds a suitable product and the expensive click was not for nothing! This enabled us to reduce the bounce rate by approx. 9.5 percent! And still we observe the Google Policy 100 percent.”