Reinforcement for trbo: Sandra Mederer appointed as a Senior Account Manager
Munich, April 1, 2018 – trbo remains on course for growth: The Munich-based technology company is expanding its account management team with Sandra Mederer. Under the direction of Anna-Katharina Knarr, Head of Account Management, the 30-year-old is now responsible for the technology company’s key accounts. Her tasks include operational support and strategic consulting for existing customers.
With Sandra Mederer, trbo has gained a distinguished account strategist: Mederer comes from Pro7Sat.1 Media SE, where she last worked as Business Development Manager Data. In addition to project management in the area of corporate data strategies, she was also responsible for identification and negotiation with potential new data partners. Prior to this, Mederer worked as an Account Strategist at Criteo, the specialists for commerce marketing. She was responsible for the support and further development of well-known international e-commerce and telecommunications customers as well as the operative and strategic responsibility for key accounts in the German market. Mederer benefits from her many years of experience in online marketing, working for the Munich start-up SnipClip and AutoScout24 as Marketing Manager.
“With Sandra Mederer we were able to win a real all-round talent for trbo. With her many years of experience in both account management and online marketing, she is the ideal addition to our team,” states Felix Schirl, Managing Director of trbo.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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