Whitepaper, August 2014: Predictive Analytics and Real Time Behavioral Targeting

A powerful combination for digital commerce

Amazon, the all time favorite online shop and most liked company, spent probably 100’s of millions delivering a unique shopping experience to visitors. The secret sauce behind this experience is certainly that these guys really perfected their understanding of the past, and the analysis of current patterns and consequently prediction of the future. Let’s face it, 99% of all online shops are not able to get to the same level without a significant investment in technical and human resources. The combination of predictive analytics and behavioral targeting is the key to success for online shops. … read more

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