airline holidays Case Study

The primary campaign goal of airberlin holidays (now airline holidays) was to increase the number of newsletter subscribers. The aim was to gain more readers that are interested, who were then induced to visit the website again and, finally, make bookings with the help of the attractive travel offers, discount campaigns and prize games in the newsletter.

With the help of targeted trbo layers for lead generation, the travel provider airberlin holidays (now: airline holidays) was able to increase its newsletter registrations by 152 percent.