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A/B-Testing

• trbo Insights – Senior Client Success Manager Alejandro Guizar’s favorite feature
• Our checklist for the perfect testing set-up
• Time to celebrate! trbo wins a Best Retail Cases award in the category of Retail E-Commerce
• New whitepaper with Location Insider and Foodist: Testing in eCommerce
• Case Study: Vibrating hamburger menu boosts schlager.de’s CTR by 75%
• Up to 1050% increase in CTR by leveraging influencer campaigns: Our new case study with ECCO
• Case Study: How Oui avoids shopping cart abandonment and increases the conversion rate by 25%
• The five most common mistakes in testing
• 29.8% Conversion Rate Uplift with Recommendations!
• Fresh off the press: Our new whitepaper on A/B and multivariant testing
• Ready for a 21% higher conversion rate? Check out our brand new case study with mydays
• 25.8% conversion rate uplift – Our new case study with Telefónica
• 17% higher conversion rate – Our new case study with Fackelmann
• 6,8 % higher conversion rate – our new case study with erlich textil
• How to increase the user value by 14% – Our new case study with Oui
• 19 % higher conversion rate – our new case study with beck-shop.de
• How our customers significantly improve important KPIs
• The summit of the e-commerce industry: the K5 2019
• Five steps to a perfect customer approach for your online shop
• This was the trbo DMEXCO 2018
• Workshop Series: Integrating External Tracking
• The Challenges of Shopping Cart Abandonment

Allgemein

• Five questions to…Jihad
• trbo keeps growing – Sandra Hendel starts as Senior Client Success Manager
• trbo continues to expand: Eva Zuanel starts as a trainee in the Client Success Team
• Back to the office – of course with t(u)rbo
• Five questions for… Caro
• Time for Product Insights: Security at trbo
• May-Events: Join our talk at E-Commerce Berlin Virtual
• Five questions for… Manuel
• Five questions for… Karina
• Reinforcement from Denmark – Ferenc Vass starts as junior frontend developer
• What a great January 2021 – Daniel Vogtmannsberger starts as Junior Account Manager
• Time for Product Insights: trbo’s Funnel Reporting
• A trbolent year comes to an end! We wish you Merry Christmas & a Happy New Year
• Five questions for… Sebastian
• Guided selling and personalization working hand in hand: partnership between Chatchamp and trbo
• Effective Product Recommendations – Part 3: Completing the purchase
• Five questions for … Markus
• Save the Date: We are a part of the Bits & Pretzels and the DDCDays
• Giving trbo another boost: Amina Mayer joins the marketing team
• Expanding our network of partners: trbo enters partnership with b.telligent
• trbo undercover – our summer party 2020
• Five questions for… Yuliya
• Happy National Underwear Day!
• 360-degree view of the customer: Partnership between minubo and trbo
• Five questions for… Anna
• Too good to miss: trbo goes K5 Digital & Digital Heroes of CRM
• A playful approach to success – our new whitepaper is out now
• Segmentation and dynamic segments – What does it mean?
• The cookie is dead – Long live the cookie? Keep calm!
• No Escape? Our trbo Christmas party
• This was our Christmas Roadshow “Along the Customer Journey”
• In no way a black day! 5 tips to help you prepare for Black Friday
• trbo is one of the “Deloitte Technology Fast 50 – Germany’s fastest growing technology companies”
• Markus Fröhlich starts as Chief Sales Officer at trbo
• trbo continues to expand its team
• The countdown is on: trbo at DMEXCO 2019
• 4 tips: How to avoid shopping cart abandonment
• Recap: Our trbo summer party 2019
• Reinforcement for trbo: Three new members for the team
• Have you read our white paper on onsite personalization?
• K5 Berlin: The countdown has begun!
• trbo is running at full speed: Maike Schmidtner is supporting the marketing team
• Win your ticket for the Online-Karrieretag in Munich now!
• Stefanie Jeske joins trbo as Senior Sales & Business Development Manager
• Personalization – does that also work for Google?
• What are the benefits of onsite surveys for shop operators?
• Guest article: Stop trend hopping and do your homework!
• We are on board: Heroes of CRM Conference 2019
• We continue to grow: Philipp Schenk joins trbo as an Account Manager
• Further growth: Four new trbo employees
• Merry Christmas and a Happy New Year!
• The advantages of onsite personalization for shop operators
• Statistics on Black Friday 2018
• Tech Conference of Superlatives: WebSummit 2018
• trbo – start up of the day on etailment.de
• Recap: Our first trbo Brunch Club
• Press release: Benjamin Pantke appointed Chief Revenue Officer
• Further growth: Mariia Tiurina starts as a Junior Frontend Developer at trbo
• Press release: Sebastian Keppelmayr appointed Account Manager at trbo
• DMEXCO 2018: The countdown has begun
• Press release: trbo doubles its turnover and wins new customers
• Press Release: trbo expands its team
• Press Release: Sandra Mederer is appointed as a Senior Account Manager
• Merry Christmas & A Happy New Year
• Press Release: Anna-Katharina Knarr and Jan Burmester reinforce our team
• Ten Tips for Onsite Personalization
• dmexco 2017 – Our Recap
• It’s on – Meet us @dmexco
• The dmexco countdown is on!
• How German Webshops can Benefit from amazon’s Prime Day
• CO-REACH – print and online intertwined
• trbo at CO-REACH
• Press Release: Jelena Maticevic joins trbo
• #CPMA17
• Onsite Easter egg hunt – turn visitors into buyers in a playful way
• OMR 2017 – the highlight of the exhibition year
• CPX – Summit Meeting of Performance Marketeers
• Press Release: Kira Pawlowski starts as Director Operations
• Press Release: Matthäus Bognar is appointed as Director International Sales
• 2nd Advent-Tip: Guaranteed delivery until Christmas
• 1st Advent-Tip: Transferring the Christmas spirit to your website
• How online merchants can lower the bounce rate of their product listing ads
• Plea for more sense of proportion in discount campaigns
• Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
• Airberlin Holidays increases newsletter signups by 152 percent
• Press Release: trbo assigns PR budget to cocodibu
• User engagement: What it means and why it is becoming increasingly important in e-commerce
• The most common reasons for shopping cart abandonment – and how to get them under control

Blog

• Five questions for…Elisa
• How to hop away from the competition at Easter
• Partner Spotlight: Dr. Oliver Charles from OXID eSales
• Personalize your website like Amazon – our new whitepaper is here
• trbo Office Week with Chatchamp
• Five questions for…Benjamin
• New team member at trbo – Valentina Boe starts as Performance Marketing Manager
• How online retailers can use discounts efficiently
• Five questions for … Nargiza
• How to increase the conversion rate by 11.39% with specified product recommendations
• How Retailers get the most out of their influencer marketing
• trbotastic start into the new year: Manuel Gruhn starts as Strategic Account Manager at trbo
• Five questions for … Olesja
• Support for our Tech team – Leonardo Rifa starts as Senior Fullstack Developer
• We trbos are a great team – Office Week, Team Spirit and X-mas Party
• Five questions for … Patrick
• Human Resources expands
• This Case Study shows how to increase conversion value by 78.52%
• Gingerbread, punch and heavy support – Tomasz Biecki starts as Client Success Manager
• How LIBRO increased the conversion value by 13.9%
• From the cake recipe to the perfect recipe for our clients’ success
• Case Study – How LILLYDOO generated a higher click-trough rate on the newsletter sign-up form
• Five questions for … Franz
• A fresh breeze within the trbo team – Dual student Charlie Janocha strengthens the marketing team at trbo
• A triple at trbo – Stefan Ockenfels, Rimi Babah and Patrick Kaufmann start at trbo
• Black Friday 2022 – 5 tips for full shopping baskets instead of lulls
• Marketing and HR grow – Mona Philippi and Steve Hilbert start at trbo
• Two is better than one: Michael Hamela starts as a trainee in Client Success
• trbo takes off with another reinforcement – Florian Kattner starts as Senior Product Manager
• A motley bag of surprises – This was DMEXCO 2022
• Five questions for…Melanie
• New support from Dublin – Lena Enders starts as Client Success Manager
• Low sales months? – No problem: 3 psychological tricks for more sales
• Five questions for … Stefanos
• Knowledge hungry newcomer – Hasan Yüksel starts as Senior Frontend Developer
• We Progress Together – trbo at DMEXCO 2022
• On-Site Personalization and First Party Data Collection – The Podcast with our CEO Felix Schirl
• 36 degrees and it gets even hotter – that was our trbo summer party 2022
• Five questions for … Benedicte Mananika
• Landing Pages that Convert – Part 5: The Perfect Shopping Cart
• Summer break at trbo? No way – Izabela Horodenska starts as Junior Frontend Developer
• The Technical Solution Team keeps growing – Iryna Zorina starts as an intern in Web Development
• On the mark, get set, trbo – we’ re taking off with 5 new employees
• Committed to animals – trbo at the animal shelter in Munich Riem
• Five questions for … Philipp
• Five questions for … Jonas Kinder
• Mobile Website Optimization – our new whitepaper with tips and tricks for outstanding shopping experiences
• Marco Brunner starts as Senior Client Success Manager
• Special addition to trbo – Krystyna Kultysheva and Iryna Piontkovska start as web development interns
• The t(u)rbo for your career – trbo at the Online Karrieretag in Munich
• 3 tips for using social proof elements on your website
• Full speed ahead into the summer: Christian Nitsche is our new Quality & Testing Manager
• trbo continues to grow – Christof Rose starts as Client Success Manager
• Save the Date: trbo at the K5 The Future Retail Conference
• Time for Product Insights: Product lists
• Five questions for… Minea
• Further energetic support for the trbo team: Susanne Horvat starts as Senior Client Success Manager
• A newcomer at trbo in Munich – Karyna Gronishevska starts as Client Success Manager
• Expert Talk: “Customer Experience” needs a discovery mentality
• trbo x BABOR at the CX1 Conference Retail & Consumer Brands
• Save the Date: trbo at the E-Commerce Berlin Expo
• Evi Gröning starts as Marketing Manager at trbo
• Onur Çakmak starts as Senior International Sales Manager at trbo
• Five Questions for… Amina
• Time for Product Insights: Email Trigger
• Five questions for… Uli
• Ideas for Valentine’s Day – Bringing the romance to your online shop 
• New additions at trbo: Jan Bischof starts as Trainee Client Success
• trbo gains momentum: Artur Buchner starts as trainee in Client Success
• January-reinforcements part two: Elisa Nguyen starts as Junior Frontend Developer/Technical Solutions
• The Online Karrieretag Podcast with Lucia Gistl from trbo: What is it actually like to work at trbo?
• Five questions for… Daniel
• trbo-start into the new year: Giovanna Giada Tramontano joins us as Junior Client Success Manager
• 2021 trbo Style – We wish you a Merry Christmas and a Happy New Year! 
• In the Christmas Bakery …
• Landing Pages that Convert – High converting lead generation forms
• Further reinforcement for trbo: Nargiza Reimbaeva starts as Senior Client Success Manager
• December with trbo: Benjamin Noah Kostic starts as a trainee in Client Success
• Landing Pages that Convert – Up to 29.8 % Conversion Rate Uplift with the perfect Detail Page
• Partner Spotlight: Felix Schroeder, Co-Founder and CEO at Chatchamp
• Landing Pages that Convert – Part 1: The perfect homepage with up to 25% Conversion Rate Uplift
• Five questions for… Orpheus
• All good things come in threes: Valentin Agossou starts as a trainee in our Client Success team
• Trick or treat – How to spook up your webshop for Halloween
• The event marathon continues: meet trbo at the E-Com Experience Summit
• Heading into autumn with double trbo – Marco Filkovic and Benedicte Mananika join our Client Success team
• Pack ma’s! – Our trbo Trachtenfest 2021
• Continued growth – Vanessa Seisenberger starts as Sales Development Representative
• Helping others can be so simple yet so rewarding!
• Five Questions for… Olga
• Customer First – trbo at CX1 World Conference 2021
• Growth in our account management: Olesja Birst joins trbo
• trbo goes Fashion – trbo at the Digital Fashion Week
• Five questions for… Katharina
• Time for Product Insights: Product logics at trbo
• 5 common mistakes in personalization
• Time for Product Insights: Geotargeting & Geo-Location
• 5 awesome shopping types and how to engage them
• Social First? Extending social media campaigns onsite
• Don’t be afraid of the pop-up!
• Personalization vs. product recommendations – Isn’t it all the same anyway?
• Five questions for… Samuel
• trbo-start into the summer – Thomas Schmucker joins us as a frontend developer
• 77% Bounce Rate – How the heck can high bounce rates be reduced?
• trbotastic May – Olga Gidion starts as Junior Frontend Developer
• 8 reasons why personalization is important in the online store and on the website
• How small businesses can personalize their online shop
• trbo-fast through April – Kai Schneider joins our account management team
• What a great start of the month – Lucia Gistl joins us as Junior HR & Recruiting Manager
• Digital Easter – How to prepare your shop for Easter in 2021
• Many a mickle macks a muckle – How to optimize 404- and error pages
• Heading into Spring with new strength – Maximilian Kraft starts in Account Management
• Time for Product Insights: trbo Segment Reporting
• May I ask you something? Using onsite surveys for optimization and customer retention
• Introducing our new whitepaper: Personalization in B2B
• Five questions for… Anna
• Successfully kicking off the new year: Tim Maicher starts as Senior Sales Manager
• For the second time in a row – trbo is a winner of the 2020 Deloitte Technology Fast 50 Award
• Further reinforcement with industry expertise: Knuth Kappes starts as Senior Sales Manager
• Prepare your online shop for Christmas – With our new whitepaper
• A great start into November: Jihad Habiballah joins our account management team
• How to convince your customer to spend even more money
• Five questions for… Philipp
• Dual reinforcement: Olga Daudrich and Olga Voroshylova are now supporting trbo
• New addition to trbo: Scarlett Amoako-Atta starts as a trainee in our account management
• Five questions for… Kira
• Effective Product Recommendations – Part 2: Returning and Existing Customers
• New reinforcement for trbo: Uli Schmid joins the technical team
• Effective Product Recommendations – Part 1: First Time Visitors
• trbos Account Management continues to grow: Katja Fröbisch starts as Senior Account Manager
• Five questions for… Alejandro
• When the Easter Bunny visits – The best Easter campaigns by our customers
• Our marketing team is activating trbo mode: Anna Schuster is joining trbo as a Senior Marketing Manager
• Five questions for… Maike
• Providing the best service despite the crisis – ideas for communicating in times of COVID-19
• We are going on a trip: trbo at the ITB 2020
• Further reinforcement: Julius Woelki starts at trbo as a Junior Sales Manager
• trbo welcomes the new year with four new employees
• The trbo family continues to grow: Caroline Timm joins our team
• The trbo-Wiesn 2019
• Tiki-Time: The trbo-DMEXCO 2019
• Press Release: Daniel Thiele starts as Team Lead Account Management
• Recap: Publisher Business Conference 2019
• Recap: Online-Karrieretag 2019
• Felix Schirl is one of the 80 heads of the digital and creative scene of Munich
• Press Release: trbo continues on success course with double turnover
• Grill & Chill: The opening of the new trbo office
• Recap OMR18: trbo rocked – like a rock star!
• Press Release: Reinforcement for the trbo team

Events

• Save the Date: trbo at the Online Marketing Rockstars 2022

Features

• Personalization and Guided Selling join forces
• Time for Product Insights: trbo Onsite Setup

Knowledge

• Landing Pages that Convert – Part 4: The Perfect Category Page
• Partner Spotlight: Simon Reichel from Findologic
• Have you already read our whitepaper on data strategy and personalization?

Onsite-Personalisierung

Onsite-Personalization

Optimization

trbo News

• Five questions for… Ella
• Personalization for publishers – our whitepaper with facts & insights
• Five questions for… Esther

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