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Pressemitteilungen
- trbo strengthens its management team: Markus Fröhlich is appointed as Chief Sales Officer
- In time for Dmexco: trbo launches new products BNDLA and cnslta
- trbo gains a new team member: Daniel Thiele supports trbo as a Team Lead Account Management
- Interview mit Kira Schirl – Director Operations bei trbo GmbH
- Was Publisher und E-Commerce voneinander lernen können
- So binden Shopbetreiber die 5 wichtigsten Shopping-Typen
- K5: Verborgene Chancen für den Handel
- Marketing Automation sinnvoll steuern
- More Personalization, Please!
- Vom ersten Rendezvous zur innigen Partnerschaft: Was Dating und Onsite-Personalisierung gemeinsam haben
- Hört endlich auf mit Trendhopping und macht eure Hausaufgaben!
- trbo continues its successful course with double turnover
- trbo verdoppelt Umsatz und Mitarbeiter
- trbo gewinnt Telefónica und Ströer Digital Publishing als Kunden
- trbo gewinnt Telefónica und Ströer Digital Publishing als Kunden
- In fünf Schritten zur perfekten Kundenansprache
- Tools zur Individualisierung von Online-Shops
- Onsite-Befragungen: Wichtiges Instrument für mehr User Engagement
- Online-Handel: In vier Schritten zum perfekten Weihnachtsmärchen
- So lief der Black Friday 2018
- Benjamin Pantke joins trbo as Chief Revenue Officer
- Sebastian Keppelmayr joins trbo as an Account Manager
- trbo doubles turnover and wins new customers
- trbo expands its Account Management
- Esther Schwan starts as Marketing & Communications Manager at trbo
- GDPR is starting: trbo cooperates with Usercentrics
- Reinforcement for trbo: Sandra Mederer appointed as a Senior Account Manager
- trbo strengthens the management with Anna-Katharina Knarr and Jan Burmester
- Budget Triple: limango, Ryanair Holidays and ROSE Bikes rely on trbo
- Kira Pawlowski joins trbo as Director Operations
- Matthäus Bognar becomes Director International Sales
- Tobias Schweighöfer joins trbo as Head of Business Development
- trbo allocates its PR-budget to cocodibu
Events
- Heroes of CRM 2020
- DMEXCO 2020
- EuroShop 2020
- Online-Karrieretag 2020
- Online-Karrieretag 2019
- KI Marketing Day in Vienna
- Along the Customer Journey – Christmas Roadshow. Stop: Berlin
- Along the Customer Journey – Christmas Roadshow. Stop: Cologne
- Along the Customer Journey – Christmas Roadshow. Stop: Hamburg
- Along the Customer Journey – Christmas Roadshow. Stop: München
- ITB Berlin
- A-Commerce Expert Lounge
- Publisher Business Conference 2019
- touchpoints.ai
- K5 2020
- DMEXCO 2019
Glossareinträge
- SEA
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- ROI
- ESP
- User Buckets
- Customer Experience (CX)
- Significance
- CRM
- Onsite Personalization
- PDP
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- User Experience (UX)
- Upselling
- PLA
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- UX
- CX
- Exit Intent
- Segmentation
- Testing
- Gamification
- Targeting
- Dynamic segments
- CLV
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- CPC
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- Group Motivation
- User ID
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- Cost per Sale (CPS)
- Cost per Mille (CPM)
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Cookies
- Conversion Rate
- Ad Blocker
- Customer Relationship Management (CRM)
- Conversion
- Web Analytics
- Unique Selling Proposition (USP)
- Shopping Cart Abandonment
- Third Party Data
- Trigger
- Touchpoint
- Statistical Twins
- Social Proof
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Product Detail Page (PDP)
- Product Listing Ads (PLA)
- Personas
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- Omnichannel
- Net Promoter Score® (NPS)
- Multivariate Testing
- Multichannel
- Lead Generation
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- Layer
- Google Ads
- Geo-Targeting
- Frequency capping
- First Party Data
- Email Service Provider (ESP)
- Data Silo
- Customer Journey
- Conversion Optimization
- Click-Through-Rate (CTR)
- Click-in Channel
- Bounce Rate
- Affiliate Marketing
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- DMP
- CTA
- API
- Data Management Platform (DMP)
- Application Programming Interface (API)
- Call to Action (CTA)
- A/B Testing
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A/B-Testing
Allgemein
- Five questions for… Anna
- Too good to miss: trbo goes K5 Digital & Digital Heroes of CRM
- Segmentation and dynamic segments – What does it mean?
- The cookie is dead – Long live the cookie? Keep calm!
- No Escape? Our trbo Christmas party
- This was our Christmas Roadshow “Along the Customer Journey”
- In no way a black day! 5 tips to help you prepare for Black Friday
- trbo is one of the “Deloitte Technology Fast 50 – Germany’s fastest growing technology companies”
- Markus Fröhlich starts as Chief Sales Officer at trbo
- trbo continues to expand its team
- The countdown is on: trbo at DMEXCO 2019
- 4 tips: How to avoid shopping cart abandonment
- Recap: Our trbo summer party 2019
- Reinforcement for trbo: Three new members for the team
- K5 Berlin: The countdown has begun!
- trbo is running at full speed: Maike Schmidtner is supporting the marketing team
- Win your ticket for the Online-Karrieretag in Munich now!
- Stefanie Jeske joins trbo as Senior Sales & Business Development Manager
- Personalization – does that also work for Google?
- What are the benefits of onsite surveys for shop operators?
- Guest article: Stop trend hopping and do your homework!
- We are on board: Heroes of CRM Conference 2019
- We continue to grow: Philipp Schenk joins trbo as an Account Manager
- Further growth: Four new trbo employees
- Merry Christmas and a Happy New Year!
- The advantages of onsite personalization for shop operators
- Statistics on Black Friday 2018
- Tech Conference of Superlatives: WebSummit 2018
- trbo – start up of the day on etailment.de
- Recap: Our first trbo Brunch Club
- Press release: Benjamin Pantke appointed Chief Revenue Officer
- Further growth: Mariia Tiurina starts as a Junior Frontend Developer at trbo
- Press release: Sebastian Keppelmayr appointed Account Manager at trbo
- DMEXCO 2018: The countdown has begun
- Press release: trbo doubles its turnover and wins new customers
- Press Release: trbo expands its team
- Press Release: Sandra Mederer is appointed as a Senior Account Manager
- Merry Christmas & A Happy New Year
- Press Release: Anna-Katharina Knarr and Jan Burmester reinforce our team
- Ten Tips for Onsite Personalization
- dmexco 2017 – Our Recap
- It’s on – Meet us @dmexco
- The dmexco countdown is on!
- How German Webshops can Benefit from amazon’s Prime Day
- CO-REACH – print and online intertwined
- trbo at CO-REACH
- Press Release: Jelena Maticevic joins trbo
- #CPMA17
- Onsite Easter egg hunt – turn visitors into buyers in a playful way
- OMR 2017 – the highlight of the exhibition year
- CPX – Summit Meeting of Performance Marketeers
- Press Release: Kira Pawlowski starts as Director Operations
- Press Release: Matthäus Bognar is appointed as Director International Sales
- 2nd Advent-Tip: Guaranteed delivery until Christmas
- 1st Advent-Tip: Transferring the Christmas spirit to your website
- How online merchants can lower the bounce rate of their product listing ads
- Plea for more sense of proportion in discount campaigns
- Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
- Airberlin Holidays increases newsletter signups by 152 percent
- Press Release: trbo assigns PR budget to cocodibu
- User engagement: What it means and why it is becoming increasingly important in e-commerce
- The most common reasons for shopping cart abandonment – and how to get them under control
Blog
- trbos Account Management continues to grow: Katja Fröbisch starts as Senior Account Manager
- Five questions for… Alejandro
- When the Easter Bunny visits – The best Easter campaigns by our customers
- Our marketing team is activating trbo mode: Anna Schuster is joining trbo as a Senior Marketing Manager
- Five questions for… Maike
- Providing the best service despite the crisis – ideas for communicating in times of COVID-19
- We are going on a trip: trbo at the ITB 2020
- Further reinforcement: Julius Woelki starts at trbo as a Junior Sales Manager
- trbo welcomes the new year with four new employees
- The trbo family continues to grow: Caroline Timm joins our team
- The trbo-Wiesn 2019
- Tiki-Time: The trbo-DMEXCO 2019
- Press Release: Daniel Thiele starts as Team Lead Account Management
- Recap: Publisher Business Conference 2019
- Recap: Online-Karrieretag 2019
- Felix Schirl is one of the 80 heads of the digital and creative scene of Munich
- Press Release: trbo continues on success course with double turnover
- Grill & Chill: The opening of the new trbo office
- Recap OMR18: trbo rocked – like a rock star!
- Press Release: Reinforcement for the trbo team
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