Pages
Resources
- Personalization for Publishers
- Using A/B and Multivariant Testing for Onsite Optimization
- Data Strategy & Personalization
- Personalization & Testing – Status Quo and Way Forward
- Personalization in B2B
- How to prepare your online shop for Christmas
- Personalization for the Fashion Industry
- Personalization for the home & living industry
- Thomas Cook Case Study Personalization
- Medion Case Study
- Trigema Case Study
- Mydays Case Study
- Galeria Kaufhof Case Study
- L’Oréal Case Study
- Rose Bikes Case Study
- airline holidays Case Study
- Getnow Case Study
- sonnenklar.TV Case Study (English)
- beck-shop.de Case Study
- Oui Case Study (English)
- erlich Textil Case Study (English)
- Telefónica Case Study (English)
- Fackelmann Case Study (English)
- mydays Case Study Optimization Mobile (English)
- LaShoe Case Study (English)
- Oui Case Study Exit
- schlager.de Case Study (English)
- Green Petfood Case Study
- ECCO Case Study
- Farmacia Morlán Case Study
- SugarShape Case Study
- eBook: Case Study Compilation
- A playful approach to success: Retain users & increase sales with gamification
- Recommendations: 5 Tips for more Sales through Product Recommendations
- Onsite Personalization: 10 Tips for online merchants
Services
Jobs
Pressemitteilungen
- trbo’s ‘Shop the Look’ and AI tools optimize the online shopping experience
- Customer Data Enrichment: trbo empowers online retailers to leverage customer and user data in a holistic way
- trbo strengthens its management team: Markus Fröhlich is appointed as Chief Sales Officer
- In time for Dmexco: trbo launches new products BNDLA and cnslta
- trbo gains a new team member: Daniel Thiele supports trbo as a Team Lead Account Management
- Interview mit Kira Schirl – Director Operations bei trbo GmbH
- Was Publisher und E-Commerce voneinander lernen können
- So binden Shopbetreiber die 5 wichtigsten Shopping-Typen
- K5: Verborgene Chancen für den Handel
- Marketing Automation sinnvoll steuern
- More Personalization, Please!
- Vom ersten Rendezvous zur innigen Partnerschaft: Was Dating und Onsite-Personalisierung gemeinsam haben
- Hört endlich auf mit Trendhopping und macht eure Hausaufgaben!
- trbo continues its successful course with double turnover
- trbo verdoppelt Umsatz und Mitarbeiter
- trbo gewinnt Telefónica und Ströer Digital Publishing als Kunden
- trbo gewinnt Telefónica und Ströer Digital Publishing als Kunden
- In fünf Schritten zur perfekten Kundenansprache
- Tools zur Individualisierung von Online-Shops
- Onsite-Befragungen: Wichtiges Instrument für mehr User Engagement
- Online-Handel: In vier Schritten zum perfekten Weihnachtsmärchen
- So lief der Black Friday 2018
- Benjamin Pantke joins trbo as Chief Revenue Officer
- Sebastian Keppelmayr joins trbo as an Account Manager
- trbo doubles turnover and wins new customers
- trbo expands its Account Management
- Esther Schwan starts as Marketing & Communications Manager at trbo
- GDPR is starting: trbo cooperates with Usercentrics
- Reinforcement for trbo: Sandra Mederer appointed as a Senior Account Manager
- trbo strengthens the management with Anna-Katharina Knarr and Jan Burmester
- Budget Triple: limango, Ryanair Holidays and ROSE Bikes rely on trbo
- Kira Pawlowski joins trbo as Director Operations
- Matthäus Bognar becomes Director International Sales
- Tobias Schweighöfer joins trbo as Head of Business Development
- trbo allocates its PR-budget to cocodibu
Events
- Heroes of CRM 2020
- DMEXCO 2020
- EuroShop 2020
- Online-Karrieretag 2020
- Online-Karrieretag 2019
- KI Marketing Day in Vienna
- Along the Customer Journey – Christmas Roadshow. Stop: Berlin
- Along the Customer Journey – Christmas Roadshow. Stop: Cologne
- Along the Customer Journey – Christmas Roadshow. Stop: Hamburg
- Along the Customer Journey – Christmas Roadshow. Stop: München
- ITB Berlin
- A-Commerce Expert Lounge
- Publisher Business Conference 2019
- touchpoints.ai
- K5 2020
- DMEXCO 2019
Glossareinträge
- SEA
- SEO
- NPS®
- ROI
- ESP
- User Buckets
- Customer Experience (CX)
- Significance
- CRM
- Onsite Personalization
- PDP
- Retargeting
- USP
- Customer Lifetime Value (CLV)
- User Experience (UX)
- Upselling
- PLA
- CTR
- Product Data Feed
- UX
- CX
- Exit Intent
- Segmentation
- Testing
- Gamification
- Targeting
- Dynamic segments
- CLV
- Return on Investment (ROI)
- CPC
- Cross-Selling
- Group Motivation
- User ID
- Tracking
- CPL
- CPM
- CPS
- Cost per Sale (CPS)
- Cost per Mille (CPM)
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Cookies
- Conversion Rate
- Ad Blocker
- Customer Relationship Management (CRM)
- Conversion
- Web Analytics
- Unique Selling Proposition (USP)
- Shopping Cart Abandonment
- Third Party Data
- Trigger
- Touchpoint
- Statistical Twins
- Social Proof
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Product Detail Page (PDP)
- Product Listing Ads (PLA)
- Personas
- Onsite user surveys
- Omnichannel
- Net Promoter Score℠ (NPS®)
- Multivariate Testing
- Multichannel
- Lead Generation
- Lead
- Layer
- Google Ads
- Geo-Targeting
- Frequency capping
- First Party Data
- Email Service Provider (ESP)
- Data Silo
- Customer Journey
- Conversion Optimization
- Click-Through-Rate (CTR)
- Click-in Channel
- Bounce Rate
- Affiliate Marketing
- Landing Page
- DMP
- CTA
- API
- Data Management Platform (DMP)
- Application Programming Interface (API)
- Call to Action (CTA)
- A/B Testing
Posts
A/B-Testing
- Case Study: Vibrating hamburger menu boosts schlager.de’s CTR by 75%
- Up to 1050% increase in CTR by leveraging influencer campaigns: Our new case study with ECCO
- Case Study: How Oui avoids shopping cart abandonment and increases the conversion rate by 25%
- The five most common mistakes in testing
- 29.8% Conversion Rate Uplift with Recommendations!
- Fresh off the press: Our new whitepaper on A/B and multivariant testing
- Ready for a 21% higher conversion rate? Check out our brand new case study with mydays
- 25.8% conversion rate uplift – Our new case study with Telefónica
- 17% higher conversion rate – Our new case study with Fackelmann
- 6,8 % higher conversion rate – our new case study with erlich textil
- How to increase the user value by 14% – Our new case study with Oui
- 19 % higher conversion rate – our new case study with beck-shop.de
- How our customers significantly improve important KPIs
- The summit of the e-commerce industry: the K5 2019
- Five steps to a perfect customer approach for your online shop
- This was the trbo DMEXCO 2018
- Workshop Series: Integrating External Tracking
- The Challenges of Shopping Cart Abandonment
Allgemein
- Five questions for… Caro
- Time for Product Insights: Security at trbo
- May-Events: Join our talk at E-Commerce Berlin Virtual
- Five questions for… Manuel
- Five questions for… Karina
- Reinforcement from Denmark – Ferenc Vass starts as junior frontend developer
- What a great January 2021 – Daniel Vogtmannsberger starts as Junior Account Manager
- Time for Product Insights: trbo’s Funnel Reporting
- A trbolent year comes to an end! We wish you Merry Christmas & a Happy New Year
- Five questions for… Sebastian
- Guided selling and personalization working hand in hand: partnership between Chatchamp and trbo
- Effective Product Recommendations – Part 3: Completing the purchase
- Five questions for … Markus
- Save the Date: We are a part of the Bits & Pretzels and the DDCDays
- Giving trbo another boost: Amina Mayer joins the marketing team
- Expanding our network of partners: trbo enters partnership with b.telligent
- trbo undercover – our summer party 2020
- Five questions for… Yuliya
- Happy National Underwear Day!
- 360-degree view of the customer: Partnership between minubo and trbo
- Five questions for… Anna
- Too good to miss: trbo goes K5 Digital & Digital Heroes of CRM
- A playful approach to success – our new whitepaper is out now
- Segmentation and dynamic segments – What does it mean?
- The cookie is dead – Long live the cookie? Keep calm!
- No Escape? Our trbo Christmas party
- This was our Christmas Roadshow “Along the Customer Journey”
- In no way a black day! 5 tips to help you prepare for Black Friday
- trbo is one of the “Deloitte Technology Fast 50 – Germany’s fastest growing technology companies”
- Markus Fröhlich starts as Chief Sales Officer at trbo
- trbo continues to expand its team
- The countdown is on: trbo at DMEXCO 2019
- 4 tips: How to avoid shopping cart abandonment
- Recap: Our trbo summer party 2019
- Reinforcement for trbo: Three new members for the team
- Have you read our white paper on onsite personalization?
- K5 Berlin: The countdown has begun!
- trbo is running at full speed: Maike Schmidtner is supporting the marketing team
- Win your ticket for the Online-Karrieretag in Munich now!
- Stefanie Jeske joins trbo as Senior Sales & Business Development Manager
- Personalization – does that also work for Google?
- What are the benefits of onsite surveys for shop operators?
- Guest article: Stop trend hopping and do your homework!
- We are on board: Heroes of CRM Conference 2019
- We continue to grow: Philipp Schenk joins trbo as an Account Manager
- Further growth: Four new trbo employees
- Merry Christmas and a Happy New Year!
- The advantages of onsite personalization for shop operators
- Statistics on Black Friday 2018
- Tech Conference of Superlatives: WebSummit 2018
- trbo – start up of the day on etailment.de
- Recap: Our first trbo Brunch Club
- Press release: Benjamin Pantke appointed Chief Revenue Officer
- Further growth: Mariia Tiurina starts as a Junior Frontend Developer at trbo
- Press release: Sebastian Keppelmayr appointed Account Manager at trbo
- DMEXCO 2018: The countdown has begun
- Press release: trbo doubles its turnover and wins new customers
- Press Release: trbo expands its team
- Press Release: Sandra Mederer is appointed as a Senior Account Manager
- Merry Christmas & A Happy New Year
- Press Release: Anna-Katharina Knarr and Jan Burmester reinforce our team
- Ten Tips for Onsite Personalization
- dmexco 2017 – Our Recap
- It’s on – Meet us @dmexco
- The dmexco countdown is on!
- How German Webshops can Benefit from amazon’s Prime Day
- CO-REACH – print and online intertwined
- trbo at CO-REACH
- Press Release: Jelena Maticevic joins trbo
- #CPMA17
- Onsite Easter egg hunt – turn visitors into buyers in a playful way
- OMR 2017 – the highlight of the exhibition year
- CPX – Summit Meeting of Performance Marketeers
- Press Release: Kira Pawlowski starts as Director Operations
- Press Release: Matthäus Bognar is appointed as Director International Sales
- 2nd Advent-Tip: Guaranteed delivery until Christmas
- 1st Advent-Tip: Transferring the Christmas spirit to your website
- How online merchants can lower the bounce rate of their product listing ads
- Plea for more sense of proportion in discount campaigns
- Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
- Airberlin Holidays increases newsletter signups by 152 percent
- Press Release: trbo assigns PR budget to cocodibu
- User engagement: What it means and why it is becoming increasingly important in e-commerce
- The most common reasons for shopping cart abandonment – and how to get them under control
Blog
- January-reinforcements part two: Elisa Nguyen starts as Junior Frontend Developer/Technical Solutions
- Five questions for… Daniel
- trbo-start into the new year: Giovanna Giada Tramontano joins us as Junior Client Success Manager
- 2021 trbo Style – We wish you a Merry Christmas and a Happy New Year!
- In the Christmas Bakery …
- Landingpages that Convert – High converting lead generation forms
- Further reinforcement for trbo: Nargiza Reimbaeva starts as Senior Client Success Manager
- December with trbo: Benjamin Noah Kostic starts as a trainee in Client Success
- Landingpages that Convert – Up to 29.8 % Conversion Rate Uplift with the perfect Detail Page
- Partner Spotlight: Felix Schroeder, Co-Founder and CEO at Chatchamp
- Landingpages that Convert – Part 1: The perfect homepage with up to 25% Conversion Rate Uplift
- Five questions for… Orpheus
- All good things come in threes: Valentin Agossou starts as a trainee in our Client Success team
- Trick or treat – How to spook up your webshop for Halloween
- The event marathon continues: meet trbo at the E-Com Experience Summit
- Heading into autumn with double trbo – Marco Filkovic and Benedicte Mananika join our Client Success team
- Growth at trbo-speed – Marco Jelic joins our account management team
- Pack ma’s! – Our trbo Trachtenfest 2021
- Continued growth – Vanessa Seisenberger starts as Sales Development Representative
- Helping others can be so simple yet so rewarding!
- Five Questions for… Olga
- Customer First – trbo at CX1 World Conference 2021
- Growth in our account management: Olesja Birst joins trbo
- trbo goes Fashion – trbo at the Digital Fashion Week
- Five questions for… Katharina
- Time for Product Insights: Product logics at trbo
- 5 common mistakes in personalization
- Time for Product Insights: Geotargeting & Geo-Location
- 5 awesome shopping types and how to engage them
- Social First? Extending social media campaigns onsite
- Don’t be afraid of the pop-up!
- Personalization vs. product recommendations – Isn’t it all the same anyway?
- Five questions for… Samuel
- trbo-start into the summer – Thomas Schmucker joins us as a frontend developer
- 77% Bounce Rate – How the heck can high bounce rates be reduced?
- trbotastic May – Olga Gidion starts as Junior Frontend Developer
- 8 reasons why personalization is important in the online store and on the website
- How small businesses can personalize their online shop
- trbo-fast through April – Kai Schneider joins our account management team
- What a great start of the month – Lucia Gistl joins us as Junior HR & Recruiting Manager
- Digital Easter – How to prepare your shop for Easter in 2021
- Many a mickle macks a muckle – How to optimize 404- and error pages
- Heading into Spring with new strength – Maximilian Kraft starts in Account Management
- Time for Product Insights: trbo Segment Reporting
- May I ask you something? Using onsite surveys for optimization and customer retention
- Introducing our new whitepaper: Personalization in B2B
- Five questions for… Anna
- Successfully kicking off the new year: Tim Maicher starts as Senior Sales Manager
- For the second time in a row – trbo is a winner of the 2020 Deloitte Technology Fast 50 Award
- Further reinforcement with industry expertise: Knuth Kappes starts as Senior Sales Manager
- Prepare your online shop for Christmas – With our new whitepaper
- A great start into November: Jihad Habiballah joins our account management team
- How to convince your customer to spend even more money
- Five questions for… Philipp
- Dual reinforcement: Olga Daudrich and Olga Voroshylova are now supporting trbo
- New addition to trbo: Scarlett Amoako-Atta starts as a trainee in our account management
- Five questions for… Kira
- Effective Product Recommendations – Part 2: Returning and Existing Customers
- New reinforcement for trbo: Uli Schmid joins the technical team
- Effective Product Recommendations – Part 1: First Time Visitors
- trbos Account Management continues to grow: Katja Fröbisch starts as Senior Account Manager
- Five questions for… Alejandro
- When the Easter Bunny visits – The best Easter campaigns by our customers
- Our marketing team is activating trbo mode: Anna Schuster is joining trbo as a Senior Marketing Manager
- Five questions for… Maike
- Providing the best service despite the crisis – ideas for communicating in times of COVID-19
- We are going on a trip: trbo at the ITB 2020
- Further reinforcement: Julius Woelki starts at trbo as a Junior Sales Manager
- trbo welcomes the new year with four new employees
- The trbo family continues to grow: Caroline Timm joins our team
- The trbo-Wiesn 2019
- Tiki-Time: The trbo-DMEXCO 2019
- Press Release: Daniel Thiele starts as Team Lead Account Management
- Recap: Publisher Business Conference 2019
- Recap: Online-Karrieretag 2019
- Felix Schirl is one of the 80 heads of the digital and creative scene of Munich
- Press Release: trbo continues on success course with double turnover
- Grill & Chill: The opening of the new trbo office
- Recap OMR18: trbo rocked – like a rock star!
- Press Release: Reinforcement for the trbo team
Events
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Onsite-Personalisierung
Onsite-Personalization
Optimization
trbo News
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