Generate more newsletter signups
From pop-up forms to in-page elements, the design options for newsletter sign-up forms are endless in trbo. Explore different variations and visual elements, personalize forms based on users' browsing and buying behavior and individual interests. Use testing to find out which design and approach boosts signup rates.
Create personalized purchase incentives with email triggers
In trbo, you can easily set up a variety of email triggers and pass them on to your email service provider (ESP). This way you can send emails to your users at just the right time - for example, whenever the user abandons their shopping cart.
Include individual recommendations in newsletters and emails
Addressing all users the same way is no longer the way of the day. Even in emails - customers want to be addressed individually at the most diverse of touchpoints. Integrate trbo's real-time product recommendations to your newsletters and emails. By doing so, you ensure that content is always individually relevant to your users.
Easy connection of a wide range of email service providers (ESP)
Transfer registrations, product recommendations, and email triggers straight to your email service provider. Our open platform architecture enables you to easily and seamlessly connect with a wide range of ESPs.
Personalization & Optimization of Newsletters and Emails: The Technical Basis
Newsletters and emails are a very effective marketing channel. They help you build a stronger relationship with the target group and retain their loyalty in the long term. With trbo's seamless connection to different ESP and various logics for enriching emails with product recommendations, you'll succeed in individual email marketing.
Testing to ensure the perfect optimization of email marketing
Test different signup forms (headlines, placements, incentives, and personalizations) onsite with (dynamic) A/B and multivariate tests. Get valid results on what kind of targeting boosts signups and purchases. Learn more about testing with trbo now
