Whitepaper
Mobile Website Optimization
People surfing on their smartphones typically have little time and a shorter attention span.
They surf on the way to work, during their lunch break while waiting for food, or in the evening in front of the TV (on their second screen) – all these distractions and short time slots mean that users frequently bounce off websites on their smartphones more quickly than on their desktops.
Especially on mobile devices, the product search can quickly become an exhausting affair if the users do not find what they are looking for right away.
Accordingly, it is important to keep the search simple, fast and convenient. Starting with the search bar: It should be quick and easy to find and use on mobile pages.
They surf on the way to work, during their lunch break while waiting for food, or in the evening in front of the TV (on their second screen) – all these distractions and short time slots mean that users frequently bounce off websites on their smartphones more quickly than on their desktops.
Especially on mobile devices, the product search can quickly become an exhausting affair if the users do not find what they are looking for right away.
Accordingly, it is important to keep the search simple, fast and convenient. Starting with the search bar: It should be quick and easy to find and use on mobile pages.
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