In 2012, the sisters Sabrina Schönborn and Laura Gollers founded SugarShape. The company's goal: the perfect-fitting bra and bikini for every size and shape. The product range is thus extensive. At the same time, this diversity presents a major challenge: customers need advice that is tailored to their needs, as well as product recommendations that fit them individually.
Together with trbo and the business intelligence provider minubo, a test of data-driven recommendations on category pages was carried out.
With these recommendations, Sugar Shape was able to increase the conversion rate by 19.1%.
Read more on the test setup and information about improving other important KPIs in our case study.