HOW L'ORÉAL INCREASED THE CONVERSION RATE BY 30%
Adapted to the growing mobile use of consumers, Urban Decay, a cosmetics brand of L'ORÉAL Deutschland GmbH, had also set itself the goal of boosting sales via mobile devices. In order to provide customers with an improved mobile shopping experience, the brand's shop was to be optimized with minor adjustments that could be implemented quickly in the best possible way. In addition, one of the shop's other goals was to increase the average shopping basket value.
Through targeted A/B testing on mobile pages, L'Oréal was able to improve the conversion rate by 30 percent with trbo.