How a modified filter option increased the conversion value by 78.52%
Founded in 1964, the trading company for construction materials is an association of around 350 medium-sized wholesalers and retailers and covers the areas of construction materials, wood, tiles and garden. In addition to its more than 1500 locations, Hagebau also operates an online shop. In order to offer users a perfect shopping experience despite the large product range, it is necessary to tailor the online store precisely to the needs of the customer. Hagebau wanted to use a multivariate test to find out whether purchasing behavior could be positively influenced by including a color and structure element as a filter option.
Together with trbo, Hagebau managed to optimize its filter function and improve the conversion value by 78.52%.