Tobias Schweighöfer joins trbo as Head of Business Development
Munich, August 1, 2016 – Effective immediately, the 30-year-old will be responsible for the account management and marketing as the Head of Business Development. His extensive experience in the online industry will help the start-up to expand its cloud-based onsite marketing tool.
Tobias Schweighöfer will be responsible for customer support, strategically important accounts and acts as the central interface to the software provider’s product development. He will also gradually expand the marketing activities of trbo GmbH. Schweighöfer benefits from his experience gained in various departments of intelliAd Media GmbH over the past five years.
“The exciting thing about trbo is the data-driven individual visitor approach in real time and the resulting possibilities for conversion rate optimization,” explains Tobias Schweighöfer.
He completed his business studies with a focus on International Marketing and E-Business in 2011 as Master of Science at the Private University of Göttingen. In his new position, Schweighöfer will be able to contribute sound knowledge in his previous special fields of tracking, attribution and reporting. At trbo, he will focus mainly on establishing closely coordinated departments and ensuring customer-oriented product support, development and communication right from the start.
“With Tobias Schweighöfer we gain a real performance marketing professional with a hands-on start-up mentality. The right mix to further boost our growth,” states trbo’ s Managing Director Felix Schirl.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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