The combination of Findologic and trbo enables personal advice online: a powerful and always supportive search paired with onsite personalization. Using personalized search results and creating individual experiences allows online retailers to turn their shop into a personal shopping assistant.
trbo and Findologic can be used to optimize and personalize the entire onsite customer journey – from shop entry, to using the search bar and completing the purchase – across devices, AI-based and in real time.
Findologic X trbo
Brick and mortar retail is ahead of eCommerce in one thing: personal advice. However, eCommerce too has the potential to turn the website into a digital personal shopping assistant – allowing customers to find exactly the products they are looking for and perhaps even more. By personalizing the entire customer journey, shops can adapt the onlineshop to the individual interests of their users. Just as shop assistants in brick and mortar stores are geared to the needs of individual customers.
Why use Findologic and trbo?
By combining trbo and Findologic, you always offer your users exactly the content that suits their needs and interests. By integrating Findologic into the trbo platform, search results can be included in further addressing users.
However, the integration also works the other way around – as users do not always find the products they are looking for on the website. To make sure they don’t leave right away, their experience can be optimized onsite.