Munich-based trbo GmbH is one of the leading technology providers for dynamic onsite personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically play out and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated.
A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Two other trbo products help marketers optimize the surfing experience on their shop: the BNDLA can be used to integrate "shop the look" functions such as product bundles and inspiration pages into the shop. With the cnslta, intelligent consultant functions can be integrated on the site. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph.