trbo GmbH is a Munich-based technology company founded in 2013. With its cloud-based communication tool, the company enables online shops and websites to address visitors individually - onsite, in real time and fully automated.
For this purpose, a self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Using A/B testing, campaigns can be individually analyzed and decisions made for permanent implementation based on relevant KPIs. trbo's customers include limango, Galeria Kaufhof, Lodenfrey, mydays, hurra.com, Triumph and Thomas Cook AG.