What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Statistical Twins

previous term

In online marketing, statistical twins are users whose behaviour is similar to that of already converted users (i.e. users who have already bought). Marketers hope that due to their similarity to existing customers they are more likely to make a purchase.


Statistical twins can consider different characteristics depending on the objective. Typical characteristics are, for example:

  • Buying behavior
  • Surfing behavior
  • Category behavior
  • Product behavior
  • Source of origin / click-in channel of the user
  • Time and geodata
  • and much more

These user groups, similar to existing customers, can be used to optimize the onsite conversion rate by displaying personalized content, such as improved product suggestions, to users.


Statistical twins can also be used offsite to extend the user's reach in the relevant target group. Social media, for example, analyzes the characteristics of the buyers in the shop. Once they have found users who are similar to them, they apply suitable advertising measures and lead them to the advertiser's site.

next term

To display the terms, click on the link


Onsite-Personalisierung: 10 Tipps für Online-Händler

Mit Onsite-Personalisierung wird die Website zum persönlichen Einkaufsberater - und die Umsätze steigen
Request white paper now

Recommendations: 5 Tipps für mehr Umsatz durch passende Empfehlungen

Dieses Whitepaper zeigt, wie gute Empfehlungen funktionieren und gibt Tipps für den Einsatz von Recommendations.
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

Request demo