What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

previous term

The term lead describes a data set of prospective/potential customers who provide a company with their data. This includes, for example, the name of  a contact person, company, position, e-mail address and telephone number. Occasionally, the term "lead" also describes the initiation of contact in sales and online marketing.


Leads can be generated using different channels (see also: lead generation). A lead is particularly valuable if the interested parties provide their data voluntarily and as extensively as possible. In this case, the probability of a lead turning into a buyer of the company's product or service in the future is particularly high.


Leads can be generated in various ways, including:

  • Newsletter registration
  • Filling out a contact form
  • Participation in raffles
  • Contact details for a download
  • Handing over your business card at a trade fair

Once a lead has been generated, it should be continuously maintained and developed in order to turn a potential prospect into a buyer or customer.


The importance of leads has increased in the last few years. Since the buying behavior of many potential customers has changed, it is important to bind them to the company early on in order to actually generate (re)purchases later on.


Lead analysis can also be an important tool for a company to measure the success of its online marketing. If a certain measure generates a particularly large number of leads, this indicates that it is worthwhile using it and the company can increasingly rely on this or similar measures in the future.


However, it is important to not only consider the number of leads, but also their conversion into actual customers.

next term

To display the terms, click on the link


Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
Request white paper now

Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
Request white paper now

A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
Request white paper now

Personalization for the home & living industry

Turning the website into the perfect furniture consultant
Request white paper now

Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
Request white paper now

How to prepare your online shop for Christmas

Festive spirit on your website
Request white paper now

Personalization in B2B

Turning the website into a digital sales representative
Request white paper now

Paper: Personalization & Testing

Status Quo and Way Forward
Request white paper now

Data Strategy & Personalization

A treasure trove of data for more customer centricity
Request white paper now

Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
Request white paper now

Personalization for Publishers

How the dream of an individual online newspaper becomes reality
Request white paper now

Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
Request white paper now

Mobile Website Optimization – Tips for outstanding shopping experiences

Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

Request demo