Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Email Service Provider (ESP)

previous term

The term "Email Service Provider" (ESP) refers to a company that offers various services in the field of communication via email.

 

The market for ESPs is very different. Some providers simply offer the reception and sending of emails. Other providers offer a wider range of services.

 

Various factors should be taken into account when choosing an ESP. The provider must work in compliance with data protection regulations. The security of the provider should be up to date. In addition, a good spam filter can also provide increased security and make the use of the email program more pleasant for the user. Furthermore, the program of the chosen provider should be easy to integrate and have a high usability.

 

Nowadays ESPs are often structured like content management systems, so that email templates can be created and maintained quickly and easily - even without any knowledge of programming.

 

In online marketing, ESPs are mainly used for sending newsletters:

 
  • Administering email addresses of future customers, prospects (leads) and existing customers
  • Creating templates and ready-made templates for email dispatch
  • Sending ( personalized ) newsletters, coupons, surveys, etc.
  • A/B testing or multivariate testing
  • Tracking and evaluating the transmissions
  • Registrations/Unsubscribes (opt-in and opt-out)
  • and much more
 

Major providers in this field include: MailChimp, Emarsys, Salesforce, Cleverreach, and many more.

next term

To display the terms, click on the link

Whitepaper

Onsite-Personalisierung: 10 Tipps für Online-Händler

Mit Onsite-Personalisierung wird die Website zum persönlichen Einkaufsberater - und die Umsätze steigen
Request white paper now

Recommendations: 5 Tipps für mehr Umsatz durch passende Empfehlungen

Dieses Whitepaper zeigt, wie gute Empfehlungen funktionieren und gibt Tipps für den Einsatz von Recommendations.
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

Request demo