What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Dynamic segments

previous term

Dynamic segmentation is a special form of segmentation in online-marketing. In contrast to the static segmentation of users, the division of users into different groups is carried out dynamically and in real-time.


A static segment could consist of users who have viewed a certain category (e.g. women's fashion) three times. On this basis, the user could be provided with targeted advertising and targeted measures for the category in question over a period of time X. This would allow the user to be able to see the results of the advertising campaign in a specific category.


Dynamic segmentation, on the other hand, observes the behavior and interest of the user in real-time and provides information on which categories and brands a user is interested in. Since this is a dynamic process, the interest and its intensity can change and adapt in the course of a session. A user can move from one segment to the other with just one click. Depending on their importance for the user, dynamic segments receive a timestamp for their sequence. The more the user is interested in a particular brand, the longer he stays in a segment. If the user's focus changes while browsing and, for example, if he is interested in another brand, the previous interest characteristic is overwritten. Dynamic segments can be reduced again after a certain time and the user is not bound to a brand etc. when he returns to the site. The length of time a user stays in a segment can be defined with so-called "interest touchpoints". Manual adjustments also have an impact on the initial setup of dynamic segments. Depending on the shop or industry, users have different purchase or interest cycles. The duration of how long a user should be bound in a dynamic segment also depends on these cycles - this can vary from a few minutes to several months.


Dynamic segments are often used for the individual exchange of teaser areas in the shop. This way, a user with a certain brand interest can be presented with an offer teaser corresponding to this interest.


On this basis, entire teaser areas can be exchanged on the website, targeted products or even special landing pages (e.g. category or brand-related) can be advertised.

next term

To display the terms, click on the link


Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
Request white paper now

Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
Request white paper now

A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
Request white paper now

Personalization for the home & living industry

Turning the website into the perfect furniture consultant
Request white paper now

Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
Request white paper now

How to prepare your online shop for Christmas

Festive spirit on your website
Request white paper now

Personalization in B2B

Turning the website into a digital sales representative
Request white paper now

Paper: Personalization & Testing

Status Quo and Way Forward
Request white paper now

Data Strategy & Personalization

A treasure trove of data for more customer centricity
Request white paper now

Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
Request white paper now

Personalization for Publishers

How the dream of an individual online newspaper becomes reality
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

Request demo