Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Demand Side Platform (DSP)

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A Demand Side Platform (DSP) is an essential technology for automated trading of online advertising space. The platform is used in so-called programmatic advertising for the purchase of advertisements by submitting bids for them. These bids are then purchased via the ad networks and exchanges connected to the DSP. If I am the highest bidder, I win the advertising space and my ad is played out there. The whole thing works through real-time bidding, whereby the highest bidder is determined in real time. The big advantage of the DSP is that you can bid on many inventory sources at the same time. Normally, the DSP is also linked to data sources, so you can link your actions to meaningful targeting criteria.

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Whitepaper

Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
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Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
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A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
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Personalization for the home & living industry

Turning the website into the perfect furniture consultant
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Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
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How to prepare your online shop for Christmas

Festive spirit on your website
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Personalization in B2B

Turning the website into a digital sales representative
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Paper: Personalization & Testing

Status Quo and Way Forward
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Data Strategy & Personalization

A treasure trove of data for more customer centricity
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Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
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Personalization for Publishers

How the dream of an individual online newspaper becomes reality
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Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
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Mobile Website Optimization – Tips for outstanding shopping experiences

MOBILE COMMERCE: REDUCED TO THE ESSENTIALS AND YET SPECIAL EXPERIENCES
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Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) | contact@trbo.com

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