What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Customer Relationship Management (CRM)

previous term

Customer Relationship Management (CRM) refers to the systematic establishment and expansion of a company's customer relationships. In this context it is irrelevant whether the company is active in the B2B or B2C sector.


In order to be able to act competitively, companies must focus on the user/customer and their needs and interests. Therefore, the goal of using Customer Relationship Management is to provide the best possible service for new and existing customers through appropriate measures. The goal of a successful CRM is therefore an improved customer retention, which can lead to e.g. higher shopping carts, more frequent purchases and/or other sales-promoting KPIs.


When generally speaking of Customer Relationship Management, a so-called CRM system is usually meant. This is a software with which CRM is operated in practice. It consists of a database in which the various information about the customer is stored and maintained. It is such a tool that makes successful customer relationship management possible. A good CRM system must enable the company to initiate customer-related measures based on existing data, as well as to evaluate completed campaigns.


Classical requirements for a CRM system are

  • Maintenance of customer data (master data)
  • Availability of the purchase and communication history of the customers
  • Data aggregation in the form of evaluations and segmentation
  • Project management of customer measures as well as customer-related appointment management
  • storage space for customer-related documents and contracts

Especially departments with a lot of customer contact, such as sales or marketing, can benefit from the use of a CRM system.

The prerequisite for this is the continuous maintenance of the data (bases) in order to avoid using incorrect or outdated data as a starting point.

next term

To display the terms, click on the link


Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
Request white paper now

Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
Request white paper now

A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
Request white paper now

Personalization for the home & living industry

Turning the website into the perfect furniture consultant
Request white paper now

Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
Request white paper now

How to prepare your online shop for Christmas

Festive spirit on your website
Request white paper now

Personalization in B2B

Turning the website into a digital sales representative
Request white paper now

Paper: Personalization & Testing

Status Quo and Way Forward
Request white paper now

Data Strategy & Personalization

A treasure trove of data for more customer centricity
Request white paper now

Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
Request white paper now

Personalization for Publishers

How the dream of an individual online newspaper becomes reality
Request white paper now

Segmentation of Users

Segmentation of users
The basis for a successful, individual approach
Request white paper now

Mobile Website Optimization – Tips for outstanding shopping experiences

Request white paper now

Conversion Optimization with Personalization

These landing pages turn users into buyers
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 |

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) |

Request demo