Five questions for… Katharina

Who are the people behind trbo? In our blog series our employees introduce themselves – and answer five questions about themselves and their work. Today with Katharina Sabel, Senior Project Manager. 1. How did you hear about trbo and when did you start working? Looking for a new challenge but without exactly knowing what I […]

Time for Product Insights: Product logics at trbo

  The time has come again to give you an insight into our platform and its features. Last, we talked about Geotargeting & Geo Location. Today we’ll dive into a topic that is a major part of our daily business: product logics. What are product logics? Product recommendations serve to inspire users, show them alternatives, […]

Fünf Fragen an… Katharina

Wer sind eigentlich die Leute, die hinter trbo stehen? In unserer Blogserie stellen sich unsere Mitarbeiter vor – und beantworten fünf Fragen über sich und ihre Arbeit. Heute mit Katharina Sabel, Senior Projekt Manager. 1. Wie und wann bist du zu trbo gekommen? Auf der Suche nach einer neuen Herausforderung aber ohne genau zu wissen, […]

Time for Product Insights: Geotargeting & Geo-Location

  The time has come again to introduce you to another interesting trbo feature. In our Product Insights series, we last talked about security. Today we want to introduce you to an exciting feature that allows you to target users in a personalized way: Geotargeting & Geo-Location What is Geotargeting & Geo-location? Geotargeting (also called […]

5 awesome shopping types and how to engage them

  Every user undergoes an individual customer journey in the online shop. Nevertheless, there are certain shopping types into which users can be categorized, at least roughly. Working with such target groups allows an initial segmentation of users and thus a somewhat more individualized approach. This is how you get started in the world of […]

Social First? Extending social media campaigns onsite

Advertising campaigns, whether in social media, TV, or SEA, have one specific goal: to persuade users to make a purchase. The advantage of social media campaigns is that they usually spread very quickly – and can be tailored to users using targeting options. However, if this potential remains unused in the online shop, the advertising […]

Social First? Social Media Kampagnen Onsite verlängern

  Werbekampagnen, egal ob in Social Media, im TV oder SEA haben ein bestimmtes Ziel: Sie sollen User zum Kauf bewegen. Der Vorteil von Social Media Kampagnen: Sie verbreiten sich idealerweise rasend schnell – und können durch Targeting-Optionen granular auf die Nutzer zugeschnitten werden. Wird dieses Potenzial im Online-Shop aber nicht genutzt, verpufft die Werbewirkung. […]

Don’t be afraid of the pop-up!

They used to have a rather controversial reputation – some people like them, others hate them: so-called pop-ups (also: overlays). Just under 70 percent of Internet users in Germany found them annoying a few years ago. It almost seemed as if overlays would be completely banned from our screens. In e-commerce, however, pop-ups are now […]

Personalization vs. product recommendations – Isn’t it all the same anyway?

Users increasingly expect an individually tailored shopping experience: A full 63% expect personalization when shopping online. It is no surprise, then, that personalization is the talk of the town and that shops are increasingly discovering its benefits. For many, however, the equation is: product recommendations = personalization. But this is only half the truth. In today’s […]

Personalisierung vs. Produktempfehlungen – Ist doch eh alles dasselbe?

Ein individuell zugeschnittenes Einkaufserlebnis wird von den Nutzern zunehmend erwartet: Ganze 63% setzen Personalisierung auf beim Online-Shopping voraus. Kein Wunder, dass Personalisierung also in aller Munde ist und Shopbetreiber ihren Nutzen zunehmend erkennen. Für viele ist die Rechnung aber: Produktempfehlungen = Personalisierung. Das ist aber nur die Halbe Wahrheit. Im heutigen Blogbeitrag zeigen wir Euch, […]