{"id":24182,"date":"2022-09-15T11:28:10","date_gmt":"2022-09-15T11:28:10","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/"},"modified":"2026-03-17T10:18:14","modified_gmt":"2026-03-17T09:18:14","slug":"in-7-schritten-zur-eigenen-mini-customer-data-plattform","status":"publish","type":"press_release","link":"https:\/\/www.trbo.com\/de\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/","title":{"rendered":"In 7 Schritten zur eigenen &#8220;Mini-Customer-Data-Plattform&#8221;"},"author":41,"featured_media":23945,"template":"","press_type":[429],"resource_original_language":[710],"class_list":["post-24182","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","press_type-external","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In 7 Schritten zur eigenen &quot;Mini-Customer-Data-Plattform&quot; | trbo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/presse\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In 7 Schritten zur eigenen &quot;Mini-Customer-Data-Plattform&quot; | trbo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/presse\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T09:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/etailment-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"807\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/\",\"name\":\"In 7 Schritten zur eigenen \\\"Mini-Customer-Data-Plattform\\\" | trbo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/etailment-logo.png\",\"datePublished\":\"2022-09-15T11:28:10+00:00\",\"dateModified\":\"2026-03-17T09:18:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/etailment-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/etailment-logo.png\",\"width\":807,\"height\":211,\"caption\":\"e-tailment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/press\\\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trbo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/www.trbo.com\\\/press-archive\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"In 7 Schritten zur eigenen &#8220;Mini-Customer-Data-Plattform&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trbo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trbo.Deutschland\",\"https:\\\/\\\/x.com\\\/trboDACH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trbo-com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In 7 Schritten zur eigenen \"Mini-Customer-Data-Plattform\" | trbo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/presse\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/","og_locale":"de_DE","og_type":"article","og_title":"In 7 Schritten zur eigenen \"Mini-Customer-Data-Plattform\" | trbo","og_url":"https:\/\/www.trbo.com\/de\/presse\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_modified_time":"2026-03-17T09:18:14+00:00","og_image":[{"width":807,"height":211,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/etailment-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@trboDACH","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/","url":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/","name":"In 7 Schritten zur eigenen \"Mini-Customer-Data-Plattform\" | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/etailment-logo.png","datePublished":"2022-09-15T11:28:10+00:00","dateModified":"2026-03-17T09:18:14+00:00","breadcrumb":{"@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/etailment-logo.png","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/etailment-logo.png","width":807,"height":211,"caption":"e-tailment"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/press\/in-7-schritten-zur-eigenen-mini-customer-data-plattform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/www.trbo.com\/press-archive\/"},{"@type":"ListItem","position":3,"name":"In 7 Schritten zur eigenen &#8220;Mini-Customer-Data-Plattform&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/press_release\/24182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/41"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/23945"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=24182"}],"wp:term":[{"taxonomy":"press_type","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/press_type?post=24182"},{"taxonomy":"resource_original_language","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/resource_original_language?post=24182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}