{"id":29159,"date":"2026-01-28T09:04:16","date_gmt":"2026-01-28T08:04:16","guid":{"rendered":"https:\/\/www.trbo.com\/?p=29159"},"modified":"2026-01-28T14:12:18","modified_gmt":"2026-01-28T13:12:18","slug":"boost-retail-media-performance-with-onsite-personalization","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/boost-retail-media-performance-with-onsite-personalization\/","title":{"rendered":"Retail Media Performance steigern mit Onsite Personalisierung"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29159\" class=\"elementor elementor-29159\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35ef0bd1 e-flex e-con-boxed e-con e-parent\" data-id=\"35ef0bd1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf38e74 elementor-widget elementor-widget-text-editor\" data-id=\"1cf38e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Retail Media hat sich zu einem zentralen Wachstumstreiber im E-Commerce entwickelt und gleichzeitig hat sich die Rolle stark ver\u00e4ndert. Es geht l\u00e4ngst nicht mehr nur darum, Werbefl\u00e4chen zu verkaufen. K\u00e4ufer erwarten relevante Erlebnisse und Marken erwarten messbare Ergebnisse. Anstatt das Einkaufserlebnis zu unterbrechen, funktioniert Retail Media heute am besten, wenn es diesen unterst\u00fctzt und die Nutzer gezielt von der Inspiration bis zum Kauf begleitet.<\/span><\/p><p><span style=\"font-weight: 400;\">Ein Modeh\u00e4ndler kann zum Beispiel gesponserte Banner f\u00fcr die Herbstkollektion nur Nutzern anzeigen, die saisonale Produkte ansehen und sich in Regionen befinden, in denen das Wetter zur Kampagne passt. Oder ein H\u00e4ndler f\u00fcr Haushaltsger\u00e4te spielt Staubsauger-Werbung gezielt an Besucher aus, die sich gerade mit Reinigungsprodukten besch\u00e4ftigen. In genau diesen Momenten f\u00fchlt sich Retail Media hilfreich an, anstatt st\u00f6rend.<\/span><\/p><h3>How Does Onsite Personalization Transform Retail Media?<\/h3><p><span style=\"font-weight: 400;\">Onsite Personalisierung sorgt daf\u00fcr, dass sich jede Media Platzierung in Echtzeit an den einzelnen Nutzer anpasst. Anstatt allen Besuchern das gleiche Banner zu zeigen, werden Produkt-Karussells, Teaser und Inhalte auf Verhalten, Interessen und Kontext zugeschnitten. Eine Sportmarke kann etwa einen Teaser in der Kategorie \u201eLaufbekleidung f\u00fcr Herren\u201c sponsern, der jedoch nur Nutzern gezeigt wird, die zuvor Laufbekleidung angesehen haben.<\/span><\/p><p><span style=\"font-weight: 400;\">Dieser Ansatz erh\u00f6ht nicht nur das Engagement, sondern verbessert auch die Performance-Kennzahlen der Marken. Eine Kampagne f\u00fcr Hautpflege performt deutlich besser, wenn sie Nutzern ausgespielt wird, die sich bereits f\u00fcr Hautpflege interessieren. Gleichzeitig erh\u00f6hen personalisierte Cross-Selling-Empfehlungen und \u201eh\u00e4ufig zusammen gekaufte\u201c Produkte den Warenkorbwert auf nat\u00fcrliche Weise.<\/span><\/p><h3>Can Retailers Run Multiple Brand Campaigns Without Overwhelming Users?<\/h3><p><span style=\"font-family: 'Source Sans Pro', sans-serif; font-size: 19.2px;\">Ja, dank dynamischer Segmentierung k\u00f6nnen verschiedene Kampagnen unterschiedliche Zielgruppen ansprechen, selbst innerhalb derselben Kategorie. Zwei Brillenmarken k\u00f6nnen auf derselben Seite werben, ohne sich gegenseitig zu \u00fcberschneiden. Jeder Nutzer sieht nur die Markenbotschaften, die f\u00fcr ihn wirklich relevant sind.<\/span><\/p><p><span style=\"font-weight: 400;\">Personalisierung endet dabei nicht auf der Website. Kampagnen lassen sich nahtlos auf E-Mail, Pushnotification und Retargeting ausweiten. Ein Nutzer, der seinen Warenkorb verlassen hat, k\u00f6nnte ein passendes gesponsertes Angebot derselben Marke erhalten, w\u00e4hrend ein umweltbewusster Vielk\u00e4ufer gezielt per E-Mail eine Promotion f\u00fcr nachhaltige Produkte sieht. Durch die Ausweitung der Personalisierung \u00fcber alle Kan\u00e4le hinweg bleiben Kampagnen relevant, konsistent und unaufdringlich.<\/span><\/p><p><span style=\"font-weight: 400;\">Retail Media entwickelt sich zunehmend hin zu Strategien, bei denen Relevanz an erster Stelle steht. Die richtige Botschaft zum richtigen Zeitpunkt an den richtigen Nutzer zu \u00fcbermitteln, ist heutzutage unerl\u00e4sslich. Onsite Personalisierung verwandelt jeden Touchpoint in eine Chance und steigert Engagement, Conversions und Kundenbindung. Davon profitieren K\u00e4ufer, Marken und H\u00e4ndler gleicherma\u00dfen.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p class=\"translation-block\"><strong>F\u00fcr weitere Beispiele, ausf\u00fchrliche Erkl\u00e4rungen und umsetzbare Strategien<\/strong> \u2013 <strong>laden Sie das Whitepaper herunter:<\/strong> \u201e<a href=\"https:\/\/www.trbo.com\/de\/resources\/onsite-personalisierung-nutzen-um-retail-media-zu-verbessern\/\" target=\"_blank\" rel=\"noopener\">Onsite-Personalisierung nutzen, um Retail-Media zu verbessern<\/a>\u201c<\/p><p class=\"translation-block\"><b>Bist du bereit, personalisiertes Retail Media in deinem Shop zu aktivieren?<br><\/b><a href=\"https:\/\/www.trbo.com\/de\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Sprich mit unseren Experten<\/a><span style=\"font-weight: 400\"> und erfahre, wie f\u00fchrende E-Commerce-Marken mit trbo relevante, zeitnahe und personalisierte Retail-Media-Kampagnen umsetzen, die wirklich funktionieren.<\/span><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nach dem letzten Beitrag, geht es im finalen Teil darum, wie Personalisierung, ob im Shopping-Verlauf oder im Checkout durch Bundles, Cross-Sells und triggerbasierten Angeboten den AOV steigert und gleichzeitig das Einkaufserlebnis reibungsloser macht.<\/p>","protected":false},"author":41,"featured_media":29160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,75,65,44,891],"tags":[45,68,717,885,345],"class_list":["post-29159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-features","category-onsite-personalization","category-optimization","category-retail-media","tag-optimization","tag-personalization","tag-recommendation","tag-retail-media","tag-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Retail Media Performance With Onsite Personalization | trbo<\/title>\n<meta name=\"description\" content=\"Boost Retail Media Performance With Onsite Personalization and increase engagement, conversions, and ROI. Download our whitepaper or speak to our experts today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/boost-retail-media-performance-with-onsite-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Retail Media Performance With Onsite Personalization | trbo\" \/>\n<meta property=\"og:description\" content=\"Boost your online performance with smart, personalized product recommendations. See how trbo turns browsing into buying and creates standout shopping experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/boost-retail-media-performance-with-onsite-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T08:04:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T13:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"Boost Retail Media Performance With Onsite Personalization\",\"datePublished\":\"2026-01-28T08:04:16+00:00\",\"dateModified\":\"2026-01-28T13:12:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp\",\"keywords\":[\"Optimization\",\"Personalization\",\"Recommendation\",\"Retail Media\",\"User Experience\"],\"articleSection\":{\"1\":\"Blog\",\"2\":\"Features\",\"3\":\"Onsite-Personalization\",\"4\":\"Optimization\",\"5\":\"Retail Media\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/\",\"name\":\"Boost Retail Media Performance With Onsite Personalization | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp\",\"datePublished\":\"2026-01-28T08:04:16+00:00\",\"dateModified\":\"2026-01-28T13:12:18+00:00\",\"description\":\"Boost Retail Media Performance With Onsite Personalization and increase engagement, conversions, and ROI. Download our whitepaper or speak to our experts today!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp\",\"width\":1200,\"height\":600,\"caption\":\"Woman searching \u201cvegan\u201d on a sports nutrition site, showing vegan protein bars and vitamins.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boost Retail Media Performance With Onsite Personalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\",\"name\":\"Wafaa Jlaoui\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/author\/wafaa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail Media Performance steigern mit Onsite Personalisierung | trbo","description":"Steigere die Leistung deines Retail-Media-Marketings durch personalisierte Inhalte auf deiner Seite und erh\u00f6he Engagement, Conversions und ROI. Lade jetzt unser Whitepaper herunter oder sprich noch heute mit Fachleuten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/boost-retail-media-performance-with-onsite-personalization\/","og_locale":"de_DE","og_type":"article","og_title":"Boost Retail Media Performance With Onsite Personalization | trbo","og_description":"Boost your online performance with smart, personalized product recommendations. See how trbo turns browsing into buying and creates standout shopping experiences.","og_url":"https:\/\/www.trbo.com\/de\/blog\/boost-retail-media-performance-with-onsite-personalization\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2026-01-28T08:04:16+00:00","article_modified_time":"2026-01-28T13:12:18+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp","type":"image\/webp"}],"author":"Wafaa Jlaoui","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Wafaa Jlaoui","Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/"},"author":{"name":"Wafaa Jlaoui","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f"},"headline":"Boost Retail Media Performance With Onsite Personalization","datePublished":"2026-01-28T08:04:16+00:00","dateModified":"2026-01-28T13:12:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/"},"wordCount":423,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp","keywords":["Optimization","Personalization","Recommendation","Retail Media","User Experience"],"articleSection":{"1":"Blog","2":"Features","3":"Onsite-Personalization","4":"Optimization","5":"Retail Media"},"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/","url":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/","name":"Retail Media Performance steigern mit Onsite Personalisierung | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp","datePublished":"2026-01-28T08:04:16+00:00","dateModified":"2026-01-28T13:12:18+00:00","description":"Steigere die Leistung deines Retail-Media-Marketings durch personalisierte Inhalte auf deiner Seite und erh\u00f6he Engagement, Conversions und ROI. Lade jetzt unser Whitepaper herunter oder sprich noch heute mit Fachleuten.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2026\/01\/Blog_Retail-Media-Personalization.webp","width":1200,"height":600,"caption":"Woman searching \u201cvegan\u201d on a sports nutrition site, showing vegan protein bars and vitamins."},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/boost-retail-media-performance-with-onsite-personalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Boost Retail Media Performance With Onsite Personalization"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f","name":"Wafaa Jlaoui","url":"https:\/\/www.trbo.com\/de\/blog\/author\/wafaa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/29159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=29159"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/29159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/29160"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=29159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=29159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=29159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}