{"id":28860,"date":"2025-10-29T12:05:29","date_gmt":"2025-10-29T11:05:29","guid":{"rendered":"https:\/\/www.trbo.com\/?p=28860"},"modified":"2025-10-29T12:36:29","modified_gmt":"2025-10-29T11:36:29","slug":"conversational-commerce-mehr-als-nur-ein-chatbot","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/conversational-commerce-more-than-just-a-chatbot\/","title":{"rendered":"Conversational Commerce: Mehr als nur ein Chatbot"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28860\" class=\"elementor elementor-28860\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254504bc e-flex e-con-boxed e-con e-parent\" data-id=\"254504bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511c2721 elementor-widget elementor-widget-text-editor\" data-id=\"511c2721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversational Commerce bedeutet nicht einfach \u201eein Chatfenster auf der Website\u201c. Es geht darum, passives Browsen in aktive Dialoge zu verwandeln \u2013 und genau das ver\u00e4ndert gerade das Online-Shopping grundlegend.<\/span><\/p><p><span style=\"font-weight: 400;\">Von KI-basierten Chatbots \u00fcber smarte Berater bis hin zu Guided Selling: Conversational Commerce schafft interaktive, personalisierte Nutzererlebnisse in Echtzeit. Das hilft Besuchern, schneller das passende Produkt zu finden \u2013 mit mehr Sicherheit und weniger H\u00fcrden.<\/span><\/p><p><span style=\"font-weight: 400;\">In diesem Beitrag zeigen wir:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warum Conversational Commerce an Relevanz gewinnt<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wie es in der Praxis aussieht<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wie du es entlang der User Journey strategisch einsetzt<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Und wo Tools wie <a href=\"https:\/\/www.trbo.com\/de\/trbo-produkt\/chat\/\" target=\"_blank\" rel=\"noopener\">trbo Chat<\/a><span> und <\/span><a href=\"https:\/\/www.trbo.com\/de\/trbo-produkt\/advise\/\" target=\"_blank\" rel=\"noopener\">trbo Advise<\/a><span> dich unterst\u00fctzen k\u00f6nnen<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a79eb elementor-widget elementor-widget-heading\" data-id=\"58a79eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Conversational Commerce jetzt wichtig ist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3668dc7 elementor-widget elementor-widget-text-editor\" data-id=\"3668dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">E-Commerce hat ein UX-Problem: zu viele Schritte, zu wenig Unterst\u00fctzung.<\/span><\/p><p><span style=\"font-weight: 400;\">Nutzer brechen ab, weil sie nicht finden, was sie suchen. Weil die Auswahl \u00fcberfordert. Oder weil einfache Fragen unbeantwortet bleiben. Und dann verlassen sie die Seite.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversational Commerce bringt die Interaktion zur\u00fcck ins digitale Einkaufserlebnis \u2013 als digitale Entsprechung eines hilfsbereiten Verk\u00e4ufers. Schnell, kontextbasiert und empathisch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3fe98 elementor-widget elementor-widget-text-editor\" data-id=\"cd3fe98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Die Vorteile:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bessere Navigation durch gezielte Unterst\u00fctzung<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vertrauen durch hilfreiche, pers\u00f6nliche Kommunikation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00f6here Conversion-Raten durch reduzierte Unsicherheit<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca401b2 elementor-widget elementor-widget-text-editor\" data-id=\"ca401b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Egal, ob Produktempfehlung oder letzte Frage zur Lieferung: Gespr\u00e4che schaffen Klarheit. Und Klarheit f\u00fchrt zu Conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc41ee elementor-widget elementor-widget-heading\" data-id=\"cfc41ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vom Browsing zum Dialog: Anwendungsf\u00e4lle mit Wirkung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5829a7b elementor-widget elementor-widget-text-editor\" data-id=\"5829a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wie sieht Conversational Commerce konkret aus? Hier drei wirksame Use Cases \u2013 inklusive Best Practices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33799ff e-con-full e-flex e-con e-child\" data-id=\"33799ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a448417 elementor-widget elementor-widget-heading\" data-id=\"a448417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Produktberatung: \u201eWas passt zu mir?\u201c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf4279 elementor-widget elementor-widget-text-editor\" data-id=\"ebf4279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Beispiel:<\/b><span style=\"font-weight: 400;\"> Eine Nutzerin sucht ein passendes Serum, kennt sich aber nicht aus. Statt sich durch 20 Produktseiten zu klicken, beantwortet sie f\u00fcnf kurze Fragen zu Hauttyp und Pflegezielen. Sie bekommt zwei passende Empfehlungen \u2013 mit Erkl\u00e4rung.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ergebnis: H\u00f6here Produktsicherheit, weniger Abspr\u00fcnge, mehr Conversions.<\/span><\/p><p class=\"translation-block\">Mit <a href=\"https:\/\/www.trbo.com\/de\/trbo-produkt\/advise\/\" target=\"_blank\" rel=\"noopener\">trbo Advise<\/a><span style=\"font-weight: 400\">erstellst du interaktive Produktberater, ganz ohne Entwicklerteam.<\/span><\/p><p><b>Real-Life Erfolg: Jean&amp;Len<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.jeanlen.de\/\" target=\"_blank\" rel=\"noopener\">Jean&amp;Len<\/a> Jean&amp;Len setzt auf einen Guided Selling Chatbot, um Nutzer bei der Auswahl der passenden Pflegeprodukte zu unterst\u00fctzen. Durch wenige gezielte Fragen erh\u00e4lt jeder Besucher eine individuelle Produktempfehlung.<\/span><\/p><p>Das Ergebnis: <span style=\"font-weight: 400;\">+57\u202f% Conversion Rate<\/span>. <span style=\"font-weight: 400;\">Die Nutzer engagieren sich st\u00e4rker, kaufen gezielter \u2013 und sind zufriedener. Details zur Success Story findest du <\/span><a href=\"https:\/\/www.trbo.com\/de\/resources\/success-story-jeanlen\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e323d e-con-full e-flex e-con e-child\" data-id=\"96e323d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ad0b9 elementor-widget elementor-widget-heading\" data-id=\"61ad0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.  Echtzeit-Support: \u201ePasst dieses Produkt zu mir?\u201c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f865821 elementor-widget elementor-widget-text-editor\" data-id=\"f865821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Beispiel:<\/b><span style=\"font-weight: 400;\"> Ein Besucher m\u00f6chte wissen, ob ein Produkt kostenlos retourniert werden kann. Statt in FAQs zu suchen, fragt er direkt im Chat \u2013 und erh\u00e4lt sofort eine Antwort.<\/span><\/p><p><span style=\"font-weight: 400;\">Ergebnis: Weniger Frust, mehr Vertrauen, weniger Support-Tickets.<\/span><\/p><p class=\"translation-block\">Mit <a href=\"https:\/\/www.trbo.com\/de\/trbo-produkt\/chat\/\" target=\"_blank\" rel=\"noopener\">trbo Chat<\/a><span style=\"font-weight: 400\">lassen sich KI-gest\u00fctzte Chatbots einsetzen, die einfache Fragen sofort beantworten \u2013 und bei Bedarf an einen echten Ansprechpartner \u00fcbergeben.<\/p><p><b>Bonus Tipp:<\/b><span style=\"font-weight: 400;\"> Nutze den Chat f\u00fcr Versandinformationen, Produktdetails, Gr\u00f6\u00dfenberatung oder Verf\u00fcgbarkeiten \u2013 direkt im richtigen Moment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5469c89 e-con-full e-flex e-con e-child\" data-id=\"5469c89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f556588 elementor-widget elementor-widget-heading\" data-id=\"f556588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Warenkorbabbruch &amp; Exit-Intent: \u201eSchon auf dem Sprung?\u201c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3771a92 elementor-widget elementor-widget-text-editor\" data-id=\"3771a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Beispiel:<\/b><span style=\"font-weight: 400;\"> Ein Nutzer verl\u00e4sst die Seite mit zwei Artikeln im Warenkorb. Ein Overlay erscheint:<\/span><span style=\"font-weight: 400;\"><br \/><\/span> \u201eUnsicher bei Gr\u00f6\u00dfe oder Stil? Lass uns das gemeinsam herausfinden.\u201c<b><br \/><\/b><\/p><p><span style=\"font-weight: 400;\">Ein kurzer Quiz-Dialog hilft bei der Auswahl \u2013 und gibt Sicherheit f\u00fcr den Kauf.<\/span><\/p><p><span style=\"font-weight: 400;\">Ergebnis: Geretteter Warenkorb, mehr Relevanz, h\u00f6herer Warenkorbwert.<\/span><\/p><p><b>Pro Tipp:<\/b><span style=\"font-weight: 400;\"> Variiere Exit-Prompts f\u00fcr neue vs. wiederkehrende Besucher \u2013 oder passe sie an den Warenkorbwert an.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea802be elementor-widget elementor-widget-heading\" data-id=\"ea802be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was macht Conversational Commerce wirklich erfolgreich?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1d29e elementor-widget elementor-widget-text-editor\" data-id=\"db1d29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tools sind wichtig. Aber entscheidend ist <\/span>, wie du sie einsetzt<span style=\"font-weight: 400;\">. Diese vier Prinzipien machen den Unterschied:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hilfreich statt aufdringlich: <\/b><span style=\"font-weight: 400;\">Stelle Fragen, verkaufe nicht. Berate statt zu \u00fcberreden.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Menschlich statt mechanisch: <\/b><span style=\"font-weight: 400;\">\u00a0Selbst KI sollte sich wie ein Gespr\u00e4ch anf\u00fchlen \u2013 nicht wie ein Formular.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nahtlos statt st\u00f6rend:<\/b><span style=\"font-weight: 400;\"> Der Chat soll die User Journey unterst\u00fctzen, nicht unterbrechen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalisieren, wo es z\u00e4hlt: <\/b><span style=\"font-weight: 400;\">Nutze vorhandene Daten (z.\u202fB. Ger\u00e4t, Standort, Verhalten), um Gespr\u00e4che relevanter zu machen. Erkenne Wiederkehrer \u2013 und begleite Neueinsteiger sanft.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9d619 elementor-widget elementor-widget-text-editor\" data-id=\"af9d619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ziel: Erlebnisse, die sich wie Service anf\u00fchlen \u2013 nicht wie Verkauf.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653953d elementor-widget elementor-widget-heading\" data-id=\"653953d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum jetzt der richtige Zeitpunkt ist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8196d08 elementor-widget elementor-widget-text-editor\" data-id=\"8196d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversational Commerce ist l\u00e4ngst nicht mehr nur etwas f\u00fcr Gro\u00dfunternehmen. Dank No-Code-Tools, modularen Funktionen und KI-Unterst\u00fctzung kannst du heute mit wenig Aufwand gro\u00dfe Wirkung erzielen.<\/span><\/p><p><span style=\"font-weight: 400;\">Egal, ob du:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions mit Guided Selling steigern willst<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Absprungraten durch Live-Beratung reduzierst<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Den Support entlasten und die CX verbessern m\u00f6chtest<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2278d1 elementor-widget elementor-widget-text-editor\" data-id=\"b2278d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mit Conversational Commerce machst du deine Seite pers\u00f6nlicher, effizienter und erfolgreicher.<\/span><\/p><p><span style=\"font-weight: 400;\">Und das Beste? Du brauchst keinen Relaunch. Tools wie <\/span>trbo Chat<span style=\"font-weight: 400;\"> und <\/span>trbo Advise<span style=\"font-weight: 400;\"> lassen sich nahtlos in deine bestehende Seite integrieren \u2013 und liefern sofort Ergebnisse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7914c40 elementor-widget elementor-widget-heading\" data-id=\"7914c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit: Commerce wird zum Gespr\u00e4ch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dbccb elementor-widget elementor-widget-text-editor\" data-id=\"e3dbccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nutzer erwarten heute mehr als Produktlisten und Rabattbanner. Sie wollen Klarheit. Interaktion. Sicherheit. Und vor allem: Unterst\u00fctzung.<\/span><\/p><p><span style=\"font-weight: 400;\">Genau das liefert Conversational Commerce.<\/span><\/p><p><span style=\"font-weight: 400;\">Egal ob Quiz, Chatbot oder interaktive Beratung \u2013 entscheidend ist, das Gespr\u00e4ch zu beginnen. Denn gute Dialoge verkaufen nicht nur. Sie schaffen Vertrauen. Starte jetzt! <a href=\"https:\/\/www.trbo.com\/de\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Sprich mit einem unserer Experten<\/a>! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5006272 elementor-widget elementor-widget-spacer\" data-id=\"5006272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Conversational Commerce ver\u00e4ndert, wie Marken verkaufen, beraten und Kundenbeziehungen aufbauen. Erfahre, wie du mit trbo Chat und trbo Advise erfolgreich durchstartest.<\/p>","protected":false},"author":41,"featured_media":28987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43,65,44],"tags":[297,776,798,45,68,868,893],"class_list":["post-28860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-knowledge","category-onsite-personalization","category-optimization","tag-ai","tag-chatbot","tag-conversational-commerce","tag-optimization","tag-personalization","tag-trbo-advise","tag-trbo-chat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversational Commerce: More Than Just a Chatbot | trbo<\/title>\n<meta name=\"description\" content=\"Conversational commerce is changing how brands sell, and build relationships. 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