{"id":28519,"date":"2025-06-03T12:00:00","date_gmt":"2025-06-03T10:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=28519"},"modified":"2025-05-21T16:14:41","modified_gmt":"2025-05-21T14:14:41","slug":"barrierefreiheit-e-commerce-trbo","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/barrierefreiheit-e-commerce-trbo\/","title":{"rendered":"Barrierefreiheit im E-Commerce: So unterst\u00fctzt trbo ein inklusiveres Shopping-Erlebnis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28519\" class=\"elementor elementor-28519\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254504bc e-flex e-con-boxed e-con e-parent\" data-id=\"254504bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511c2721 elementor-widget elementor-widget-text-editor\" data-id=\"511c2721\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die digitale Welt ver\u00e4ndert sich \u2013 und Barrierefreiheit war nie wichtiger als heute. Digitale Barrierefreiheit bedeutet, Websites, Apps und Inhalte so zu gestalten, dass sie von allen Menschen genutzt werden k\u00f6nnen \u2013 auch von Menschen mit Seh-, H\u00f6r-, motorischen oder kognitiven Einschr\u00e4nkungen.<\/span><\/p><p><span style=\"font-weight: 400;\">Trotzdem erf\u00fcllen viele Online-Shops noch immer nicht die g\u00e4ngigen Standards. Das schlie\u00dft eine gro\u00dfe Zahl potenzieller Kunden aus. Sp\u00e4testens mit dem Inkrafttreten des <\/span><a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/policies\/justice-and-fundamental-rights\/disability\/union-equality-strategy-rights-persons-disabilities-2021-2030\/european-accessibility-act_en\"><span style=\"font-weight: 400;\">European Accessibility Act (EAA)<\/span><\/a><span style=\"font-weight: 400;\"> im Juni 2025 sowie den Web Content Accessibility Guidelines (WCAG) wird klar: Wer zukunftssicher handeln will, sollte jetzt auf inklusive Online-Erlebnisse setzen.<\/span><\/p><p><span style=\"font-weight: 400;\">Bei trbo sind wir \u00fcberzeugt: Personalisierung und Barrierefreiheit geh\u00f6ren zusammen. Unsere L\u00f6sungen helfen Shops nicht nur dabei, die User Experience zu optimieren, sondern auch dabei, H\u00fcrden abzubauen \u2013 f\u00fcr ein besseres Shopping-Erlebnis f\u00fcr alle.<\/span><\/p><p><span style=\"font-weight: 400;\">Werfen wir einen Blick darauf, warum Barrierefreiheit im E-Commerce so wichtig ist und wie trbo ein inklusiveres Einkaufserlebnis erm\u00f6glicht.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a79eb elementor-widget elementor-widget-heading\" data-id=\"58a79eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Barrierefreiheit im E-Commerce so wichtig ist\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3668dc7 elementor-widget elementor-widget-text-editor\" data-id=\"3668dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digitale Zug\u00e4nglichkeit bedeutet, dass Websites, Anwendungen und digitale Inhalte so gestaltet werden, dass sie f\u00fcr alle Nutzer \u2013 auch f\u00fcr Menschen mit Seh-, H\u00f6r-, motorischen oder kognitiven Einschr\u00e4nkungen \u2013 zug\u00e4nglich sind und sie diese verstehen und effektiv nutzen k\u00f6nnen.<\/span><\/p><p><span style=\"font-weight: 400;\">Dabei geht es nicht nur um gesetzliche Vorgaben \u2013 sondern um gleichberechtigte Teilhabe und Nutzerfreundlichkeit:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68c7e7 elementor-widget elementor-widget-image\" data-id=\"c68c7e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"382\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1.png\" class=\"attachment-large size-large wp-image-28531\" alt=\"EAA Barrierefreiheit Fakten: 69% der Nutzer verlassen Websites, die sie als schwer bedienbar empfinden. 75% der K\u00e4ufer mit Behinderung sind der Meinung, dass die Zug\u00e4nglichkeit einer Website wichtiger ist als der Preis. 82% der Nutzer mit Barrierefreiheits-bedarf w\u00fcrden mehr ausgeben, wenn es weniger H\u00fcrden g\u00e4be.\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1.png 2024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1-300x143.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1-1024x490.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1-768x367.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1-1536x735.png 1536w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_1-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Quelle: https:\/\/reciteme.com\/news\/accessibility-is-a-necessity-for-online-retailers\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9d4d58 e-con-full e-flex e-con e-child\" data-id=\"b9d4d58\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2be33d elementor-widget elementor-widget-heading\" data-id=\"a2be33d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Ein besseres Einkaufserlebnis f\u00fcr alle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82cc4e elementor-widget elementor-widget-text-editor\" data-id=\"e82cc4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alle Nutzer \u2013 ob mit Screenreader, Tastaturnavigation oder alternativen Steuerungen \u2013 sollten sicher und komfortabel durch den Shop navigieren k\u00f6nnen. Davon profitieren nicht nur Menschen mit Behinderung, sondern auch mobile Nutzer, \u00e4ltere Zielgruppen sowie Personen, die den Shop bei schlechten Lichtverh\u00e4ltnissen nutzen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ec65c e-con-full e-flex e-con e-child\" data-id=\"26ec65c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12dc086 elementor-widget elementor-widget-heading\" data-id=\"12dc086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Wachsende rechtliche Anforderungen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779a348 elementor-widget elementor-widget-text-editor\" data-id=\"779a348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Der European Accessibility Act (EAA) gilt ab dem 28. Juni 2025. Er verpflichtet Shops in der EU, digitale Angebote barrierefrei zu gestalten \u2013 inklusive rechtlicher Konsequenzen bei Verst\u00f6\u00dfen.<\/span><\/p><p><span style=\"font-weight: 400;\">Wen betrifft das?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online-H\u00e4ndler mit Sitz oder Angebot in der EU<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unternehmen mit digitalen Services und Produkten<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marken, die \u00fcber Marktpl\u00e4tze oder Plattformen verkaufen<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f0b81 e-con-full e-flex e-con e-child\" data-id=\"44f0b81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3237a12 elementor-widget elementor-widget-heading\" data-id=\"3237a12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Gr\u00f6\u00dfere Zielgruppen erschlie\u00dfen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97906bc elementor-widget elementor-widget-text-editor\" data-id=\"97906bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Weltweit leben etwa <\/span><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health#:~:text=Key%20facts,1%20in%206%20of%20us.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1,3 Milliarden Menschen (16% der Bev\u00f6lkerung) mit Einschr\u00e4nkungen<\/span><\/a><span style=\"font-weight: 400;\">. Wer seine Website nicht barrierefrei gestaltet, schlie\u00dft aktiv Millionen potenzieller K\u00e4ufer aus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68669af elementor-widget elementor-widget-heading\" data-id=\"68669af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was fordert der EAA konkret? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91005d elementor-widget elementor-widget-text-editor\" data-id=\"e91005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Der EAA orientiert sich an den WCAG-Richtlinien, die in drei Stufen gegliedert sind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Level A (Verpflichtend)<\/b><span style=\"font-weight: 400;\"> \u2013 Basisanforderungen f\u00fcr alle Websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Level AA (Verpflichtend)<\/b><span style=\"font-weight: 400;\"> \u2013 Erweiterte Anforderungen, die in Audits gepr\u00fcft werden<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Level AAA (Optional)<\/b><span> \u2013 Zus\u00e4tzliche Optimierungen f\u00fcr maximale Zug\u00e4nglichkeit<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daba6b elementor-widget elementor-widget-image\" data-id=\"4daba6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2.png\" class=\"attachment-large size-large wp-image-28532\" alt=\"EAA Anforderungen an die Barrierefreiheit Zusammenfassung\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2.png 2526w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-300x152.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-1024x518.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-768x389.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-1536x777.png 1536w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-2048x1036.png 2048w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_2-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0382faf elementor-widget elementor-widget-heading\" data-id=\"0382faf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie trbo Barrierefreiheit im E-Commerce unterst\u00fctzt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a63c8d elementor-widget elementor-widget-text-editor\" data-id=\"8a63c8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unser Ziel bei trbo: Personalisierung muss nicht nur smart, sondern auch inklusiv sein. Hier zeigen wir dir drei zentrale Barrierefreiheitsbereiche \u2013 und wie trbo dich dabei unterst\u00fctzt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cccac0 e-con-full e-flex e-con e-child\" data-id=\"0cccac0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0332b15 elementor-widget elementor-widget-heading\" data-id=\"0332b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Kontrast &amp; Lesbarkeit optimieren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55d13b elementor-widget elementor-widget-text-editor\" data-id=\"d55d13b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Text mit zu wenig Kontrast oder zu kleiner Schrift ist schwer lesbar \u2013 besonders f\u00fcr Menschen mit Sehbeeintr\u00e4chtigungen.<\/span><\/p><p><span style=\"font-weight: 400;\"><b>H\u00e4ufiges Problem:<\/b> Hellblaue \u20ac-Symbole auf hellblauem Hintergrund \u2013 ein Kontrastverh\u00e4ltnis von nur 2,7:1, das deutlich unter den empfohlenen Werten liegt. F\u00fcr viele Nutzer ist das kaum erkennbar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb00c1 elementor-widget elementor-widget-image\" data-id=\"2fb00c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Accessible-Product-Display-1024x597.png\" class=\"attachment-large size-large wp-image-28520\" alt=\"Contrast and readability issues because of low contrast ratio.\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Accessible-Product-Display-1024x597.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Accessible-Product-Display-300x175.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Accessible-Product-Display-768x448.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Accessible-Product-Display.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eea29d elementor-widget elementor-widget-text-editor\" data-id=\"5eea29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Best practices f\u00fcr Shops:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Texte &amp; Buttons mit ausreichendem Kontrast gestalten (mind. 4,5:1).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Einstellungen f\u00fcr Kontrastmodi bereitstellen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Individuell anpassbare Schriftgr\u00f6\u00dfen anbieten.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farbthemen flexibel w\u00e4hlbar machen.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734fe9a elementor-widget elementor-widget-text-editor\" data-id=\"734fe9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Mit trbo kannst du:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alternativtexte (alt-text) direkt in der Plattform pflegen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schriftgr\u00f6\u00dfen dynamisch anpassen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Layereinstellungen nutzen, um WCAG-konforme Kampagnen zu erstellen.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22a56ce e-con-full e-flex e-con e-child\" data-id=\"22a56ce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf220bc elementor-widget elementor-widget-heading\" data-id=\"cf220bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Sprach- &amp; Tastaturnavigation erm\u00f6glichen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874c40d elementor-widget elementor-widget-text-editor\" data-id=\"874c40d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nicht alle User navigieren per Maus. Viele nutzen Sprachsteuerung, Tastatur oder Screenreader.<\/span><\/p><p><b>H\u00e4ufiges Problem:<\/b><span style=\"font-weight: 400;\"> Ein Overlay f\u00fcr einen Coupon wird nicht vom Screenreader erkannt, da es keine ARIA-Rolle hat. Die Tastatursteuerung bleibt auf dem Seitenhintergrund \u2013 das macht die Aktion unerreichbar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604ea25 elementor-widget elementor-widget-image\" data-id=\"604ea25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Voice-and-Keyboard-Navigation-1024x597.png\" class=\"attachment-large size-large wp-image-28523\" alt=\"Newsletter sign-up overlay lacks an ARIA role, making it invisible to screen readers.\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Voice-and-Keyboard-Navigation-1024x597.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Voice-and-Keyboard-Navigation-300x175.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Voice-and-Keyboard-Navigation-768x448.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Voice-and-Keyboard-Navigation.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2029e2 elementor-widget elementor-widget-text-editor\" data-id=\"f2029e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Best practices f\u00fcr Shops:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARIA-Rollen korrekt zuweisen (z.\u202fB. role=\"dialog\").<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overlays korrekt im DOM positionieren.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fokus-Management beachten (Tab-Reihenfolge, Fokuswechsel).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klare Tab-Strukturen schaffen.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742d7b0 elementor-widget elementor-widget-text-editor\" data-id=\"742d7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Wie trbo unterst\u00fctzt:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsere Overlays setzen automatisch auf Best Practices der Barrierefreiheit, inklusive ARIA-Tagging und Fokussteuerung \u2013 ohne zus\u00e4tzlichen Aufwand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-863c390 e-con-full e-flex e-con e-child\" data-id=\"863c390\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89b6d9c elementor-widget elementor-widget-heading\" data-id=\"89b6d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Barrierefreie Produktdarstellung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e93eb elementor-widget elementor-widget-text-editor\" data-id=\"55e93eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bilder ohne Alt-Text, unstrukturierte Preisinformationen oder unklare Call-to-Actions \u2013 f\u00fcr viele User mit Screenreadern ist das oft ein Hindernis.<\/span><\/p><p><b>H\u00e4ufiges Problem:<\/b><span style=\"font-weight: 400;\"> Ein Produktslider zeigt Produkte, aber der Screenreader liest nur \u201eImage123.jpg\u201c. Besser w\u00e4re: \u201eGesichtscreme mit LSF 30, in verschiedenen Gr\u00f6\u00dfen erh\u00e4ltlich\u201c.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fba49 elementor-widget elementor-widget-image\" data-id=\"95fba49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Contrast-and-Readability-1024x597.png\" class=\"attachment-large size-large wp-image-28521\" alt=\"Screen reader fails to read product prices due to missing alt text.\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Contrast-and-Readability-1024x597.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Contrast-and-Readability-300x175.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Contrast-and-Readability-768x448.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/04\/Blog-_-E-commerce-Accessibility_Contrast-and-Readability.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db81b83 elementor-widget elementor-widget-text-editor\" data-id=\"db81b83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Best practices f\u00fcr Shops:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aussagekr\u00e4ftige Alt-Texte f\u00fcr alle Produktbilder.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTAs mit ARIA-Labels versehen und klar benennen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fokussteuerung auf CTA-Buttons setzen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preisinformationen screenreader-freundlich strukturieren.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d36b0 elementor-widget elementor-widget-text-editor\" data-id=\"95d36b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Mit trbo kannst du<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alt-Texte automatisch aus dem Feed (z.\u202fB. Produktnamen) generieren.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inhalte aus dem Feed (Produktart, Marke, Label) als ARIA-Beschreibungen verwenden.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52101f8 elementor-widget elementor-widget-heading\" data-id=\"52101f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Barrierefreiheit ist Teamarbeit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85df782 elementor-widget elementor-widget-text-editor\" data-id=\"85df782\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digitale Accessibility ist keine rein technische Aufgabe \u2013 sie betrifft UX, Entwicklung, Design und Marketing gleicherma\u00dfen. Nur gemeinsam lassen sich barrierefreie Einkaufserlebnisse schaffen, die inklusiv und effektiv zugleich sind.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cd8a4 elementor-widget elementor-widget-image\" data-id=\"10cd8a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3.png\" class=\"attachment-large size-large wp-image-28533\" alt=\"EAA Zug\u00e4nglichkeit - wer hat welche Verantwortung: trbo vs. Kunden.\" srcset=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3.png 2068w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-300x179.png 300w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-1024x611.png 1024w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-768x458.png 768w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-1536x917.png 1536w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-2048x1222.png 2048w, https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/05\/EAA-Accessibility-at-trbo_EN_3-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8980e3 elementor-widget elementor-widget-heading\" data-id=\"a8980e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Barrierefreiheit &amp; Personalisierung gehen Hand in Hand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799a9a1 elementor-widget elementor-widget-text-editor\" data-id=\"799a9a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Barrierefreie Shops bieten nicht nur mehr Inklusion, sondern auch echte Vorteile:<\/span><\/p><ul><li><b>H\u00f6heres Engagement:<\/b><span style=\"font-weight: 400;\"> Nutzer bleiben l\u00e4nger und interagieren mehr.<\/span><\/li><li><b>Mehr Conversions:<\/b><span style=\"font-weight: 400;\"> Weniger H\u00fcrden = mehr K\u00e4ufe.<\/span><\/li><li><b>St\u00e4rkere Kundenbindung:<\/b><span style=\"font-weight: 400;\"> Wertebasierte Markenbeziehungen.<\/span><\/li><li><b>Besseres Image:<\/b><span style=\"font-weight: 400;\"> CSR &amp; Usability st\u00e4rken die Marke nachhaltig.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bbf8e elementor-widget elementor-widget-text-editor\" data-id=\"f6bbf8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Du willst deinen Online-Shop barrierefrei und gleichzeitig personalisiert gestalten?\nKontaktiere uns gerne!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2eb96 elementor-widget elementor-widget-spacer\" data-id=\"3d2eb96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Werfen wir einen Blick darauf, warum Barrierefreiheit im E-Commerce so wichtig ist und wie trbo ein inklusiveres Einkaufserlebnis erm\u00f6glicht.<\/p>","protected":false},"author":41,"featured_media":28588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43,44],"tags":[892,82,45],"class_list":["post-28519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-knowledge","category-optimization","tag-accessibility","tag-growth","tag-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce Accessibility with trbo | trbo<\/title>\n<meta name=\"description\" content=\"Let\u2019s explore why accessibility is important in e-commerce and how trbo\u2019s technology supports a more inclusive shopping experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/barrierefreiheit-e-commerce-trbo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Accessibility with trbo\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s explore why accessibility is important in e-commerce and how trbo\u2019s technology supports a more inclusive shopping experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/barrierefreiheit-e-commerce-trbo\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta 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