{"id":28219,"date":"2025-02-06T13:00:00","date_gmt":"2025-02-06T12:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=28219"},"modified":"2025-04-29T21:23:32","modified_gmt":"2025-04-29T19:23:32","slug":"retail-media-in-online-shops-und-e-commerce","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/retail-media-in-online-shops-and-e-commerce\/","title":{"rendered":"Ist Retail Media der Trend f\u00fcr 2025 in Online-Shops und E-Commerce oder k\u00f6nnen wir es einfach ignorieren?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28219\" class=\"elementor elementor-28219\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3519cdb0 e-flex e-con-boxed e-con e-parent\" data-id=\"3519cdb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-539dc384 elementor-widget elementor-widget-text-editor\" data-id=\"539dc384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Die digitale Werbelandschaft entwickelt sich kontinuierlich weiter, und <\/span><b>Retail Media<\/b><span style=\"font-weight: 400\">, <\/span><b>Paid Search<\/b><span style=\"font-weight: 400\"> und <\/span><b>Paid Social<\/b><span style=\"font-weight: 400\"> verzeichnen ein signifikantes Wachstum, trotz steigender Kosten. Laut dem <\/span><i><span style=\"font-weight: 400\">Q2 2024 Digital Marketing Quarterly Trends Report<\/span><\/i><span style=\"font-weight: 400\"> von Skai hat sich Retail Media als f\u00fchrend etabliert und beeindruckendes Jahr-f\u00fcr-Jahr-Wachstum (YoY) gezeigt. W\u00e4hrend die Werbekosten wie Cost-per-Click (CPC) und Cost-per-Thousand Impressions (CPM) kanal\u00fcbergreifend gestiegen sind, erzielen Unternehmen weiterhin starke Ergebnisse bei Konversionsraten und der allgemeinen Effektivit\u00e4t von Kampagnen. Dies unterstreicht die wachsende Bedeutung von intelligenter Zielgruppenansprache und Budgetoptimierung, um h\u00f6here Ausgaben zu bew\u00e4ltigen und gleichzeitig in einem wettbewerbsintensiven Markt profitabel zu bleiben.<br><i>Quelle:<\/i><a href=\"https:\/\/www.emarketer.com\/content\/retail-media-ad-growth-outpaces-search-social-ad-spending-q2-despite-rising-costs\" target=\"_self\"> <i>eMarketer: Retail Media Ad Growth Outpaces Search &amp; Social Ad Spending<\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db180e2 e-flex e-con-boxed e-con e-parent\" data-id=\"db180e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e642c9c elementor-widget elementor-widget-spacer\" data-id=\"e642c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b355b elementor-widget elementor-widget-heading\" data-id=\"13b355b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Multibrand-Webshops sollten schnell aufspringen \u2013 jetzt!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-372053f e-flex e-con-boxed e-con e-parent\" data-id=\"372053f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ad2d8 elementor-widget elementor-widget-text-editor\" data-id=\"e3ad2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">F\u00fcr Multibrand-Webshops bietet Retail Media bedeutende Vorteile f\u00fcr <\/span><span style=\"font-weight: 400\">Personalisierung<\/span><span style=\"font-weight: 400\"> und <\/span><span style=\"font-weight: 400\">E-Commerce<\/span><span style=\"font-weight: 400\">, die weit \u00fcber traditionelle Bannerwerbung hinausgehen. Mit den folgenden einfachen Anpassungen in jedem Online-Shop k\u00f6nnen erste Schritte f\u00fcr eine erfolgreiche Retail-Media-Strategie unternommen werden:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gezielte Markenplatzierung: <span style=\"font-weight: 400\"><\/b><span style=\"font-weight: 400;\">Relevante und margenstarke Produkte hervorheben.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalisierung:<span style=\"font-weight: 400\"><\/b><span style=\"font-weight: 400;\"> Dynamische Inhalte passen sich an das Nutzerverhalten an.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Monetarisierung von Werbefl\u00e4chen: <\/b><span style=\"font-weight: 400\"> Shops k\u00f6nnen Werbefl\u00e4chen an Marken verkaufen \u2013 \u00e4hnlich wie bei Amazon Sponsored Ads, jedoch personalisiert und stark zielgerichtet.<\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div class=\"translation-block\"><br><span style=\"font-size: 19.2px\"><strong>Das Ergebnis ist eine Win-Win-Situation:<\/strong> h\u00f6here Ums\u00e4tze f\u00fcr Shops und bessere Sichtbarkeit f\u00fcr Marken \u2013 alles mit einem verbesserten ROI.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33fc27c e-flex e-con-boxed e-con e-parent\" data-id=\"33fc27c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e29d7 elementor-widget elementor-widget-spacer\" data-id=\"a9e29d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2590f5e elementor-widget elementor-widget-heading\" data-id=\"2590f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 Tipps, um mit trbos Expertise im Retail Media erfolgreich zu sein <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af82657 e-flex e-con-boxed e-con e-parent\" data-id=\"af82657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b49c4 elementor-widget elementor-widget-text-editor\" data-id=\"a9b49c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. Starke Marken auf Teaser-Fl\u00e4chen hervorheben<\/h4><p class=\"translation-block\"><b>Strategie<\/b><span style=\"font-weight: 400\">: Marken und Produkte werden auf prominenten Fl\u00e4chen wie Startseiten oder Landingpages pr\u00e4sentiert. Mit Personalisierung passt sich der Inhalt dynamisch an das Nutzerprofil an.<br><\/span><span style=\"font-weight: 400\"><br><\/span><b>Vorteile<\/b><span style=\"font-weight: 400\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>F\u00fcr Shops: <\/b><span style=\"font-weight: 400\">H\u00f6here Verkaufszahlen durch strategische Platzierungen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>F\u00fcr Marken: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00e4zise Zielgruppenansprache durch gekaufte Impressionen.<\/span><\/span><\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3><h4>2. Margenstarke Produkte auf Kategorieseiten hervorheben<\/h4><p class=\"translation-block\"><b>Strategie<\/b><span style=\"font-weight: 400\">: Produkte mit hoher Marge werden visuell hervorgehoben, z. B. durch Badges (\u201eProdukt des Monats\u201c) oder personalisierte Teaser-Fl\u00e4chen (\u201eNur f\u00fcr Dich ausgew\u00e4hlt\u201c).<br><\/span><span style=\"font-weight: 400\"><br><\/span><b>Vorteile<\/b><span style=\"font-weight: 400\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00f6here Verkaufszahlen bei margenstarken Produkten.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verbesserte Nutzererfahrung durch klare Produktempfehlungen.<\/span><\/span><\/span><\/li><\/ul><div>\u00a0<\/div><h4>3. User-Journey-Kampagnen mit Bestsellern umsetzen<\/h4><p class=\"translation-block\"><b>Strategie<\/b><span style=\"font-weight: 400\">: Eine Marke oder ein Produkt begleitet die Nutzer \u00fcber die gesamte Customer Journey \u2013 von der Startseite bis zum Checkout. Erg\u00e4nzende Produkte wie Zubeh\u00f6r oder Bestseller werden dabei personalisiert angezeigt.<br><\/span><span style=\"font-weight: 400\"><br><\/span><b>Vorteile<\/b><span style=\"font-weight: 400\">:<\/span><\/p><p><span style=\"font-weight: 400;\">Konsistentes Branding und zus\u00e4tzlicher Umsatz durch Cross-Selling. <\/span><b>cross-selling<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97de1ec e-flex e-con-boxed e-con e-parent\" data-id=\"97de1ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-593f6e3 elementor-widget elementor-widget-spacer\" data-id=\"593f6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb51c2 elementor-widget elementor-widget-heading\" data-id=\"ccb51c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Einfache Einrichtung \u2013 auch mit wenig Wissen und knappen Ressourcen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-954b819 e-flex e-con-boxed e-con e-parent\" data-id=\"954b819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cd781 elementor-widget elementor-widget-text-editor\" data-id=\"50cd781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Mit <\/span><b>trbo Personalize<\/b><span style=\"font-weight: 400\"> liefert trbo eine umfassende L\u00f6sung, die \u00fcber traditionelle Werbeformate hinausgeht. Durch den Fokus auf dynamische Personalisierung verbessert trbo das Nutzererlebnis und steigert gleichzeitig Konversionen sowie den <\/span><b>Return on Investment<\/b><span style=\"font-weight: 400\"> im <\/span><b>E-Commerce<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><b>Einzigartige Kernfunktionen von trbo:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AdSpace <\/b><b>Manager<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Dynamische Integration von Bannern, Slidern oder personalisierten Empfehlungen. Es funktioniert \u00e4hnlich wie Excel \u2013 einfach Platzierungen definieren, Zielgruppen ausw\u00e4hlen und Bilder hochladen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Personalization Through User Data<\/b><span style=\"font-weight: 400\">:<\/span><br><span style=\"font-weight: 400\">Bekannte Nutzer erhalten ma\u00dfgeschneiderte Inhalte basierend auf ihrem bisherigen Verhalten und Interaktionen. Dies sorgt f\u00fcr eine nahtlose und optimierte Customer Journey und f\u00fchrt zu h\u00f6heren Konversionsraten.<\/span><\/li><li class=\"translation-block\"><b>Managed Service<\/b><span style=\"font-weight: 400\">:<\/span><br><span style=\"font-weight: 400\">Nicht genug Wissen oder knappe Ressourcen? Mit dem Expertenteam von trbo und einem Plan inklusive Managed Service k\u00f6nnen Sie sofort mit Ihrer Retail-Media-Strategie durchstarten.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25783e8 e-flex e-con-boxed e-con e-parent\" data-id=\"25783e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ccd17 elementor-widget elementor-widget-spacer\" data-id=\"d3ccd17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76599e8 elementor-widget elementor-widget-heading\" data-id=\"76599e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Es lohnt sich! Stellen Sie Ihre Retail-Media-Strategie f\u00fcr Ihren Online-Shop 2025 auf<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1591f68 e-flex e-con-boxed e-con e-parent\" data-id=\"1591f68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334766a elementor-widget elementor-widget-text-editor\" data-id=\"334766a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Retail Media bietet eine starke Gelegenheit, Ums\u00e4tze zu steigern und die Markenpr\u00e4senz zu erh\u00f6hen. Im Vergleich zu traditionellen Werbeformaten erm\u00f6glicht es hochgradig zielgerichtete, datengesteuerte Kampagnen, die auf die Bed\u00fcrfnisse der Nutzer auf jedem Online-Shop abgestimmt sind.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Mit <\/span><a href=\"https:\/\/www.trbo.com\/de\/trbo-produkt\/personalize\/\" target=\"_self\"><b>trbo Personalize<\/b><\/a><span style=\"font-weight: 400\"> k\u00f6nnen Shops und Marken Retail Media auf ein neues Level heben:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Dynamische Inhalte<\/b><span style=\"font-weight: 400\"> verbessern das Nutzererlebnis.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Personalisierte Platzierungen<\/b><span style=\"font-weight: 400\"> sorgen f\u00fcr h\u00f6here Ums\u00e4tze und bessere Sichtbarkeit.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Flexible L\u00f6sungen<\/b><span style=\"font-weight: 400\"> passen sich den spezifischen Anforderungen jedes Shops an.<\/span><\/li><\/ul><div>\u00a0<\/div><p><a href=\"https:\/\/www.trbo.com\/de\/request-demo\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Nutzen Sie das volle Potenzial von Retail Media mit trbo und optimieren Sie Ihren Online-Shop noch heute! <\/span><\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28957ca e-flex e-con-boxed e-con e-parent\" data-id=\"28957ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The digital advertising landscape continues to evolve, with retail media, paid search, and paid social showing significant growth despite increasing costs. According to Skai\u2019s Q2 2024 Digital Marketing Quarterly Trends Report, retail media has emerged as the leader, experiencing impressive year-over-year (YoY) growth&#8230;<\/p>","protected":false},"author":41,"featured_media":28211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43,65,44,891],"tags":[88,45,68,885],"class_list":["post-28219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-knowledge","category-onsite-personalization","category-optimization","category-retail-media","tag-onsite-personalization","tag-optimization","tag-personalization","tag-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Retail Media the 2025 Trend for E-Commerce and Online Shops?<\/title>\n<meta name=\"description\" content=\"Retail Media is 2025\u2019s top E-Commerce trend \u2013 drive ROI with targeted ads, personalized content and smarter AdSpace strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/retail-media-in-online-shops-und-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?\" \/>\n<meta property=\"og:description\" content=\"Retail Media is 2025\u2019s top E-Commerce trend \u2013 drive ROI with targeted ads, personalized content and smarter AdSpace strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/retail-media-in-online-shops-und-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T19:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/person\\\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?\",\"datePublished\":\"2025-02-06T12:00:00+00:00\",\"dateModified\":\"2025-04-29T19:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/\"},\"wordCount\":605,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-_-Retail-Media-EN.png\",\"keywords\":[\"onsite-personalization\",\"Optimization\",\"Personalization\",\"Retail Media\"],\"articleSection\":[\"Blog\",\"Knowledge\",\"Onsite-Personalization\",\"Optimization\",\"Retail Media\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/\",\"name\":\"Is Retail Media the 2025 Trend for E-Commerce and Online Shops?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-_-Retail-Media-EN.png\",\"datePublished\":\"2025-02-06T12:00:00+00:00\",\"dateModified\":\"2025-04-29T19:23:32+00:00\",\"description\":\"Retail Media is 2025\u2019s top E-Commerce trend \u2013 drive ROI with targeted ads, personalized content and smarter AdSpace strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-_-Retail-Media-EN.png\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-_-Retail-Media-EN.png\",\"width\":1200,\"height\":600,\"caption\":\"Generic offers vs. single brand highlighting: A comparison of e-commerce strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/retail-media-in-online-shops-and-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trbo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trbo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trbo.Deutschland\",\"https:\\\/\\\/x.com\\\/trboDACH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trbo-com\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/person\\\/a0ec5c393a11f8bb6fa2c3e0193c966f\",\"name\":\"Wafaa Jlaoui\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/author\\\/wafaa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ist Retail Media der Trend f\u00fcr 2025 in Online-Shops und E-Commerce oder k\u00f6nnen wir es einfach ignorieren?","description":"Retail Media ist der Top-E-Commerce-Trend 2025 \u2013 steigere den ROI mit gezielten Anzeigen, personalisierten Inhalten und cleveren AdSpace-Strategien.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/retail-media-in-online-shops-und-e-commerce\/","og_locale":"de_DE","og_type":"article","og_title":"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?","og_description":"Retail Media is 2025\u2019s top E-Commerce trend \u2013 drive ROI with targeted ads, personalized content and smarter AdSpace strategies.","og_url":"https:\/\/www.trbo.com\/de\/blog\/retail-media-in-online-shops-und-e-commerce\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2025-02-06T12:00:00+00:00","article_modified_time":"2025-04-29T19:23:32+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png","type":"image\/png"}],"author":"Wafaa Jlaoui","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Wafaa Jlaoui","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/"},"author":{"name":"Wafaa Jlaoui","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f"},"headline":"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?","datePublished":"2025-02-06T12:00:00+00:00","dateModified":"2025-04-29T19:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/"},"wordCount":605,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png","keywords":["onsite-personalization","Optimization","Personalization","Retail Media"],"articleSection":["Blog","Knowledge","Onsite-Personalization","Optimization","Retail Media"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/","url":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/","name":"Ist Retail Media der Trend f\u00fcr 2025 in Online-Shops und E-Commerce oder k\u00f6nnen wir es einfach ignorieren?","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png","datePublished":"2025-02-06T12:00:00+00:00","dateModified":"2025-04-29T19:23:32+00:00","description":"Retail Media ist der Top-E-Commerce-Trend 2025 \u2013 steigere den ROI mit gezielten Anzeigen, personalisierten Inhalten und cleveren AdSpace-Strategien.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2025\/01\/Blog-_-Retail-Media-EN.png","width":1200,"height":600,"caption":"Generic offers vs. single brand highlighting: A comparison of e-commerce strategies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/retail-media-in-online-shops-and-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f","name":"Wafaa Jlaoui","url":"https:\/\/www.trbo.com\/de\/blog\/author\/wafaa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/28219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=28219"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/28219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/28211"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=28219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=28219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=28219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}