{"id":27052,"date":"2024-04-24T09:00:00","date_gmt":"2024-04-24T07:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=27052"},"modified":"2025-05-08T09:15:36","modified_gmt":"2025-05-08T07:15:36","slug":"trbo-insights-benjamins-lieblingsfeature","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-benjamins-favorite-feature\/","title":{"rendered":"trbo Insights \u2013 Benjamins Lieblingsfeature"},"content":{"rendered":"In our previous favorite feature, we heard interesting information about trbo Advise&#8217;s <a href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-florians-favorite-feature\/\" target=\"_blank\" rel=\"noopener\">In-Page Advisor<\/a> from our Junior Client Success Manager Florian Reiche. In February, Manuel Ries presented his <a href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-manuels-favorite-feature\/\" target=\"_blank\" rel=\"noopener\">marketing ideas for the off-season<\/a>. Now, Client Success Manager Benjamin Kostic shows you how you can create customer loyalty with personalization and influencer marketing.\n\n<!-- \/wp:post-content --><!-- wp:paragraph -->\n<h3><strong>Welche Kundenanfragen bereiten dir in einem typischen Arbeitstag am meisten Freude?<\/strong><\/h3>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\nAnfragen, die einen Multichannel-Ansatz verfolgen, finde ich klasse. trbo konzentriert sich zwar auf Onsite-Erlebnisse, bietet aber die M\u00f6glichkeit, den ersten Kontaktpunkt eines Nutzers auf der Seite zu verwenden, um personalisierte Ansprachen zu gestalten. Dies erfolgt \u00fcber Segmente und den Click-In-Channel. Bist du aus der Modebranche und planst eine Influencer-Kampagne, k\u00f6nnen wir diese Informationen f\u00fcr die personalisierte Ansprache verwenden. Ein Beispiel hierf\u00fcr ist, wenn Influencer XY ein Produkt bewirbt und wir das beworbene Produkt onsite mit einem Hinweis wie \u201eXY approved\u201c kennzeichnen, um den sozialen Beweis zu st\u00e4rken und dies w\u00e4hrend der Customer Journey auf der Website zu vermerken.\n\n<!-- \/wp:paragraph --><!-- wp:image -->\n<h3><\/h3>\n<h3><strong>Gibt es ein trbo-Feature, das du besonders gerne implementierst und wenn ja, warum?<\/strong><\/h3>\nNein, ein spezifisches Feature gibt es bei mir nicht, aber die Synergie aller Features, basierend auf den hinterlegten Regeln der Kampagne, finde ich mega spannend. Im Bereich des Influencer-Marketings sind vor allem Coupons und Flags beliebt.\n<h3><\/h3>\n<h3><strong>Kannst du ein Beispiel nennen und die Funktion n\u00e4her erl\u00e4utern?<\/strong><\/h3>\nKlar, trbo bietet \u00fcber 80 unterschiedliche Vorlagen, darunter Coupons, Empfehlungen, Umfragen und viele mehr. Alle k\u00f6nnen \u00fcber Kampagnenregeln personalisiert ausgespielt werden. Dies kann auch mit dem Einstiegspunkt auf der Webseite verkn\u00fcpft werden.\n<h3><strong>An welcher Stelle der User Journey ist die Umsetzung am besten geeignet und warum?<\/strong><\/h3>\nGeeignete Positionen gibt es mehrere, ganz prominent nat\u00fcrlich beim Einstieg auf der Webseite, aber auch durch Kennzeichnungen auf Kategorieseiten und personalisierte Kommunikation im Header. Produktempfehlungen eignen sich besonders gut auf der Produktdetailseite.\n<h3><\/h3>\n<h3><strong>Ein Online-H\u00e4ndler m\u00f6chte das Feature auf seiner Website umsetzen. Was w\u00fcrdest du ihm vor der Implementierung raten?<\/strong><\/h3>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Zielgruppendefinition: Es ist oft vorteilhaft, die Zielgruppe genau zu definieren. Hierf\u00fcr eignen sich \u201ePersonas\u201c, ein beliebtes Mittel im Marketing, um festzulegen, wen man wie anspricht und welche Bed\u00fcrfnisse adressiert werden sollen.<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Personenbezogene Tonalit\u00e4t: Dies sollte beim Einstieg auf der Webseite und je nach dem Medium, \u00fcber das der Nutzer kommt, ber\u00fccksichtigt werden. Die Tonalit\u00e4t auf TikTok unterscheidet sich beispielsweise von der auf LinkedIn. Unsere SaaS kann dies auslesen und die Ansprache entsprechend anpassen.<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Followerzahl ist kein Indikator: In den letzten Jahren haben sich \u201eMicro-Influencer\u201c entwickelt, die eher durch qualitativen Content und die Auseinandersetzung mit dem Produkt auffallen, als durch hohe Followerzahlen. Es gibt mittlerweile Agenturen, die eine Auswahl von Mini-Influencern anbieten.<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Testing: Es ist essentiell, dass der Gutschein, der \u00fcber einen Influencer-Link vertrieben wird, im Vorfeld im Shopsystem getestet und freigeschaltet wird, um Probleme w\u00e4hrend der Customer Journey zu vermeiden.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>Welche Vorteile und Chancen bietet diese Ma\u00dfnahme?<\/strong><\/h3>\nDer Nutzer f\u00fchlt sich in seinem Kaufverhalten best\u00e4tigt. Dies kann ebenfalls zu einem Anstieg der Conversion-Rate f\u00fchren, indem Produktempfehlungen, die von dem ausgew\u00e4hlten Influencer kommen, ausgespielt werden.\n<h3><\/h3>\n<h3><strong>F\u00fcr welche Branchen lohnt sich der Einsatz besonders?\u00a0<\/strong><\/h3>\nThe use of personalization in combination with influencer marketing is particularly worthwhile in the fashion, retail and consulting-intensive sectors. A personalized message in the header, combined with a link, is a classic and effective tool whose impact is often underestimated.\n\n<b>Noch mehr Insights zum trbo-Tool \u2013 aus unserer Reihe Lieblingsfeature:\u00a0<\/b>\n\n<a href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-jans-lieblingsfeature\/\" target=\"_blank\" rel=\"noopener\">Jans Lieblingfeature: das Testing<\/a>\n<a href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-jennifers-lieblingsfeature\/\" target=\"_blank\" rel=\"noopener\">Jennifers Lieblingsfeature: der Countdown<\/a>\n<a href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-jihad-habiballahs-lieblingsfeature\/\" target=\"_blank\" rel=\"noopener\">Jihads Lieblingsfeature: die Click-In Kan\u00e4le<\/a>\n\nIhr m\u00f6chtet unser trbo-Tool und die vielen Einsatzm\u00f6glichkeiten kennenlernen? Wir zeigen euch gerne, wie auch euer Webshop profitiert.\n\n<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/<br \/>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h4>Jetzt kostenlosen Demo-Termin vereinbaren!<\/h4>\n<a href=\"https:\/\/www.trbo.com\/de\/request-demo\/\" target=\"_blank\" rel=\"noopener\">\nDemo vereinbaren\n<\/a>","protected":false},"excerpt":{"rendered":"<p>Erfahre mehr \u00fcber Kundenbindung durch Personalisierung und Influencer Marketing.<\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,75,43],"tags":[312,773,444,828,802],"class_list":["post-27052","post","type-post","status-publish","format-standard","hentry","category-blog","category-features","category-knowledge","tag-client-success","tag-favorite-feature","tag-influencer-marketing","tag-trbo-personalization","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>trbo Insights - Benjamin&#039;s Favorite Feature | trbo<\/title>\n<meta name=\"description\" content=\"Learn more about customer loyalty with personalization and influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-benjamins-lieblingsfeature\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"trbo Insights - Benjamin&#039;s Favorite Feature | trbo\" \/>\n<meta property=\"og:description\" content=\"Learn more about customer loyalty with personalization and influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-benjamins-lieblingsfeature\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T07:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Favorite_feature1200x600px-1-e1712743976176.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1195\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/trbo-insights-benjamins-favorite-feature\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/trbo-insights-benjamins-favorite-feature\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"trbo Insights &#8211; 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