{"id":26415,"date":"2024-02-28T13:00:00","date_gmt":"2024-02-28T12:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=26415"},"modified":"2026-03-31T10:13:46","modified_gmt":"2026-03-31T08:13:46","slug":"trbo-insights-manuels-favorite-feature","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-manuels-favorite-feature\/","title":{"rendered":"trbo Insights - Manuels Lieblingsfeature"},"content":{"rendered":"
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Nachdem Client Success Managerin Karyna Gornishevska<\/a> gezeigt hat, was man mit einer Umfrage im trbo-Tool erreichen kann und uns Nargiza Reimbaeva<\/a> ihr Lieblingsfeature, das trbo Bundle vorgestellt hat, ist nun Manuel Ries an der Reihe und stellt uns seine Marketingideen f\u00fcr die Zwischensaison vor.<\/p>\n

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Hast du ein trbo-Feature, welches du besonders gerne umsetzt und wenn ja, warum?<\/span><\/h3>\n

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Eines meiner Lieblingsfeatures sind Produktempfehlungen. Diese lassen sich flexibel in verschiedenen Shop-Umgebungen platzieren und k\u00f6nnen die Conversion Rate w\u00e4hrend der Zwischensaison stark steigern. Die Recommendations k\u00f6nnen z.B. als Produktbundles angeboten werden, die speziell f\u00fcr die Zwischensaison zusammengestellt wurden. Dies ermutigt Kunden, mehrere Produkte auf einmal zu kaufen.<\/p>\n

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Produktbundle von Deuter<\/em><\/p>\n

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Auch ein Lagerausverkauf-Event l\u00e4sst sich passend als zwischensaisonales Thema in einem Webshop einbinden. Hierf\u00fcr k\u00f6nnen via trbo die betroffenen Produkte im Feed markiert werden und entsprechend mit unserer Produktlogik \u201cEmpfohlene Produkte\u201d verbunden werden.<\/p>\n

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F\u00fcr die Zwischensaison lassen sich zudem gut Gratis-Versand oder spezielle Rabattcodes f\u00fcr Bestellungen anbieten, um den Anreiz zum Kauf zu erh\u00f6hen und die Kundenbindung zu st\u00e4rken.<\/p>\n

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Das Hinzuf\u00fcgen eines Countdowns verst\u00e4rkt die Exklusivit\u00e4t des Angebots und gibt dem User das Gef\u00fchl, jetzt zuschlagen zu m\u00fcssen.<\/p>\n

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Gutschein Overlay von l\u2019tur<\/em><\/p>\n

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Alternativ kann der User auch durch personalisiertes Geotargeting intelligent entsprechend dem Wetter (Schnee, Regen oder Sonnenschein) angesprochen werden. Je nach Wetterlage kann die Gestaltung der Startseite oder das Sortiment der Recommendations angepasst werden.<\/p>\n

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An welcher Stelle der User Journey eignet sich die Umsetzung des Features am besten und warum?<\/span><\/h3>\n

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Generell sollten Produktempfehlungen shop-\u00fcbergreifend platziert werden. Auf der Startseite, der Artikeldetailseite oder auch im Warenkorb sollten dem User durch gezielte Ma\u00dfnahmen Produkte bestm\u00f6glich vermittelt werden.<\/p>\n

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Ein Online-H\u00e4ndler m\u00f6chte das Feature auf seiner Website umsetzen. Was w\u00fcrdest du ihm vor der Implementierung raten?<\/strong><\/h3>\n

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Ich w\u00fcrde allen Shopbetreibern empfehlen, sich vom Schwerpunkt \/ Thema ausgehend Gedanken zu machen, wie der Shop im gesamten Umfang gestaltet werden soll. Grundlegende Fragen zur Gestaltung oder zur Position der Produktempfehlung sollten zuvor bereits beantwortet sein. Zus\u00e4tzlich sollten sich Shopbetreiber fragen, wo der User idealerweise abgegriffen werden soll. Um dies noch besser erschlie\u00dfen zu k\u00f6nnen, ist das Funnel-Reporting mit seiner Analyse von Absprungraten gut geeignet.<\/p>\n

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Welche Vorteile und Chancen ergeben sich durch diese Ma\u00dfnahme?<\/span><\/h3>\n

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Ein Webshop mit gut platzierten Produktempfehlungen und stimmigem Aussehen sorgt f\u00fcr ein professionelles Auftreten gegen\u00fcber den Besuchern und gibt ihnen den Eindruck eines vertrauensw\u00fcrdigen Shops mit wettbewerbsf\u00e4higen Preisen. Der Einsatz von Logiken wie \u201cwird oft zusammen gekauft\u201d, \u201cTop-Seller\u201d oder \u201cTop trending\u201d sind optimal um Cross-Sells zu st\u00e4rken.<\/p>\n

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F\u00fcr welche Branchen lohnt sich der Einsatz ganz besonders? Kannst du uns ein paar Ergebnisse oder einen besonders sch\u00f6nen Use Case nennen?<\/strong><\/h3>\n

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In schnelllebigen Branchen wie der Modebranche oder auch bei Haushaltsger\u00e4ten sind Produktempfehlungen ein starkes Tool, um den Shopbesucher mit unschlagbaren Preisen langfristig zu binden. Generell eignen sich Produktempfehlungen optimal dazu, die Aufmerksamkeit des Users auf spezielle Angebote zu lenken.<\/p>\n

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Das Anzeigen von Kundenbewertungen und -empfehlungen auf der Website kann auch das Vertrauen potenzieller K\u00e4ufer st\u00e4rken und sie dazu ermutigen, w\u00e4hrend der Zwischensaison im Shop einzukaufen.<\/p>\n

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Side-Bar Produkt Recommendation von Konen<\/em><\/p>\n

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Ist die Option ein All-Time-Klassiker, oder wird der Impact deiner Meinung nach bisher untersch\u00e4tzt?<\/strong><\/h3>\n

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F\u00fcr mich sind Produktempfehlungen ein all-time Klassiker, da sie (wenn richtig personalisiert) den User direkt ansprechen k\u00f6nnen.<\/p>\n

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\n\t\t\t\t\t\t\tManuel Ries\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Client Success Manager<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ihr m\u00f6chtet unser trbo-Tool und die vielen Einsatzm\u00f6glichkeiten kennenlernen? Wir zeigen euch gerne, wie auch euer Webshop profitiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jetzt kostenlosen Demo-Termin vereinbaren!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDemo vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

After demonstrating the capabilities of surveys in the trbo tool by Client Success Manager Karyna Gornishevska and the introduction of her favorite feature, the trbo Bundle, by Nargiza Reimbaeva, the spotlight shifts to Manuel Ries…<\/p>","protected":false},"author":41,"featured_media":29445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,75,43],"tags":[773,207,454],"class_list":["post-26415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-features","category-knowledge","tag-favorite-feature","tag-product-recommendations","tag-trbo-tool"],"acf":[],"yoast_head":"\ntrbo Insights - Manuel's Favorite Feature | trbo<\/title>\n<meta name=\"description\" content=\"In our blog series, we ask our colleagues what their favorite feature of the trbo tool is. 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