{"id":25962,"date":"2023-12-04T11:40:36","date_gmt":"2023-12-04T10:40:36","guid":{"rendered":"https:\/\/www.trbo.com\/?p=25962"},"modified":"2024-01-15T09:25:24","modified_gmt":"2024-01-15T08:25:24","slug":"personalization-in-toys-industry","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/personalization-in-toys-industry\/","title":{"rendered":"Personalisierung in der Spielzeugindustrie"},"content":{"rendered":"<p class=\"translation-block\">Die Weihnachtszeit ist bereits angebrochen und besonders die Spielzeugbranche kann sich \u00fcber ein florierendes Gesch\u00e4ft freuen, denn <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/361892\/umfrage\/beliebte-geschenke-zu-weihnachten-in-deutschland\/\" target=\"_blank\" rel=\"noreferrer noopener\">43 Prozent <\/a> der Deutschen verschenken am liebsten Spielwaren und Gaming Produkte zu Weihnachten. Das bedeutet f\u00fcr Retailer jedoch nicht nur mehr Umsatz, sondern fordert gleichzeitig auch mehr Durchsetzungsverm\u00f6gen im hart umk\u00e4mpften Weihnachtsgesch\u00e4ft.<\/p>\n\n\n\n<p>Wir haben einige Tipps f\u00fcr dich gesammelt, wie du deinen Spielwaren-Onlineshop von der Konkurrenz abheben und nicht nur zur Festzeit von gl\u00fccklichen Kunden und mehr Umsatz profitieren kannst.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tipp 1: Gestalte eine personalisierte Website&nbsp;<\/h3>\n\n\n\n<p>Eine personalisierte Startseite sollte nicht nur w\u00e4hrend der Festtage unbedingt zu deiner Strategie geh\u00f6ren. Die Startseite ist meistens das Erste, das ein Kunde von deinem Onlineshop sieht \u2013 \u00fcberzeugt sie ihn nicht, wird er seine Wunschartikel bei der Konkurrenz suchen.&nbsp;<\/p>\n\n\n\n<p>Besonders wichtig ist es deshalb, aktuelle Angebote und zur Weihnachtszeit die Ideen f\u00fcr Weihnachtsgeschenke gut sichtbar auf der Startseite zu platzieren. Kennst du den Kunden schon, kannst du sogar einen Schritt weiter gehen und ihm Angebote aus seiner bevorzugten Kategorie anzeigen. Das k\u00f6nnen neue Artikel, aber auch reduzierte Produkte sein.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tipp 2: Biete deinen Kunden Alternativen&nbsp;<\/h3>\n\n\n\n<p>Your customers don&#8217;t always come to your online store through your home page. Sometimes they are looking for a specific item \u2013 a deck of cards, for example \u2013 and enter their search into a search engine. This takes them to a product detail page in your store. If they don&#8217;t like the game and are not offered an alternative, they will look for it in other online stores. It is therefore important to place product recommendations on your product detail pages. For existing customers, these should also be tailored to their interests. A user who has only bought toys for boys in the past will have little interest in toys for girls.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tipp 3: Baue deinen Kundenservice- &amp; beratung aus&nbsp;<\/h3>\n\n\n\n<p>Wer kennt es nicht: Bald ist Weihnachten und du hast noch immer keine Idee, was du verschenken k\u00f6nntest. Hinzu kommt die F\u00fclle an Werbeanzeigen, die zur Weihnachtszeit auf dich einprasseln. Da kommt Beratung gerade richtig! Dank Conversational Commerce ist es m\u00f6glich, Kunden auch im Onlineshop wie im station\u00e4ren Handel zu beraten und sie zum richtigen Geschenk zu f\u00fchren. Integriere daf\u00fcr einen Chatbot in deinem Onlineshop, der deinen Usern 24\/7 zur Seite steht. Deine Kunden k\u00f6nnen so nicht nur das passende Spielzeug ermitteln, sie k\u00f6nnen auch andere Informationen wie zum Beispiel die aktuellen Lieferzeiten, Zahlungsm\u00f6glichkeiten oder den aktuellen Lieferstatus ihrer Bestellung ermitteln. Das entlastet nicht nur deine Mitarbeiter, sondern hilft auch bei der schnellen Informationsgewinnung und Probleml\u00f6sung und sorgt so f\u00fcr zufriedenere Kunden \u2013 nicht nur w\u00e4hrend der Weihnachtszeit.&nbsp;<\/p>\n\n\n\n<p>Aber auch ein digitaler Kundenberater in Form eines Fragebogens kann hilfreich sein und St\u00fcck f\u00fcr St\u00fcck Spielwaren ausschlie\u00dfen, sodass am Ende nur noch relevante Produkte angezeigt werden. Gerade in Rubriken, die sehr weit gef\u00e4chert sind \u2013 wie zum Beispiel Computerspiele \u2013 kann ein Fragebogen sehr hilfreich sein, um das passende Spiel zu finden.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tipp 4: Arbeite an deiner Kundenbindung&nbsp;<\/h3>\n\n\n\n<p>Generell ist es f\u00fcr dein Unternehmen wichtig, Kunden zu Bestandskunden zu konvertieren. Das schaffst du unter anderem durch ein au\u00dfergew\u00f6hnliches Einkaufserlebnis, aber auch durch Anreize wie eine Newsletter-Anmeldung oder das Anlegen eines Kundenprofils. Durch das Nutzen eines Profils werden bei jedem Besuch die Kundendaten weiter angereichert und du lernst immer mehr \u00fcber deinen Kunden und seine Vorlieben dazu. Mag er lieber Kartenspiele als Brettspiele? Ist er ein Gaming-Fan oder ein kreatives K\u00f6pfen, das gerne DIY Produkte ausprobiert? All diese Informationen dienen dir zur Personalisierung deines Shops und erm\u00f6glichen es dir, ein unglaubliches Einkaufserlebnis zu schaffen.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Fazit&nbsp;<\/h3>\n\n\n\n<p>Personalisierung ist vor allem w\u00e4hrend umsatzstarker Jahreszeiten ein wahrer Game Changer. Gerade in Kombination mit Conversational Commerce kannst du die Shopping Experience in deinem Onlineshop auf ein anderes Level heben. Aber auch au\u00dferhalb der Saison kann dir Personalisierung dabei helfen, engere Bindungen zu deinen Kunden zu schaffen. Die Zufriedenheit steigt und der Kunde kehrt immer wieder gerne in deinen Spielwaren-Onlineshop zur\u00fcck.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>You&#8217;re selling toys and want to benefit from happy customers and more sales? Here are a few tips. <\/p>","protected":false},"author":41,"featured_media":25986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43],"tags":[177,45,68,717,800],"class_list":["post-25962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-knowledge","tag-customer-experience","tag-optimization","tag-personalization","tag-recommendation","tag-toys"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization in toys industry | trbo<\/title>\n<meta name=\"description\" content=\"You&#039;re selling toys and want to benefit from happy customers and more sales? 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