{"id":25889,"date":"2023-11-17T11:30:00","date_gmt":"2023-11-17T10:30:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=25889"},"modified":"2024-01-15T09:26:12","modified_gmt":"2024-01-15T08:26:12","slug":"conversational-commerce-and-personalization-teamed-up-the-future-of-e-commerce","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/conversational-commerce-and-personalization-teamed-up-the-future-of-e-commerce\/","title":{"rendered":"Conversational Commerce und Personalisierung Hand in Hand \u2013 Die Zukunft des E-Commerce?"},"content":{"rendered":"<p>Es ist kein Geheimnis, dass sich deine Kunden ein ma\u00dfgeschneidertes und vor allem bequemes Einkaufserlebnis w\u00fcnschen. Um das zu erreichen, setzen viele Onlineh\u00e4ndler auf Personalisierung. Allerdings gibt es eine L\u00f6sung, die bisher zwar noch relativ jung im E-Commerce ist, aber dennoch sehr wirkungsvoll sein kann: Conversational Commerce \u2013 die Kirsche auf der Sahnetorte. Wenn du diese beiden Ma\u00dfnahmen kombinierst, kann das ein richtiger Game Changer f\u00fcr dein Gesch\u00e4ft sein.<\/p>\n\n\n\n<p>Du fragst dich nun aber, wieso Conversational Commerce gemeinsam mit Personalisierung die unschlagbare Kombination f\u00fcr dein E-Commerce Gesch\u00e4ft sein soll? Wir zeigen es dir!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">F\u00fchre Dialoge mit deinen Kunden&nbsp;<\/h3>\n\n\n\n<p>Guided Selling hat sich als wirkungsvolle Methode f\u00fcr die Verbesserung der User Experience erwiesen. Das liegt vor allem daran, dass den Nutzern auf ihrer Suche unter die Arme gegriffen wird. Die Zeiten des ewigen Scrollens und Suchens sind endlich vorbei. Der User wird w\u00e4hrend des Entscheidungsprozesses von wertvoller Beratung begleitet, fast so wie im station\u00e4ren Handel. Diese Beratung kann beispielsweise durch Chatbots \u00fcbernommen werden. Sie haben in der Vergangenheit jedoch nicht immer gutes Ansehen genossen \u2013 zu statisch waren die Konversationen mit dem digitalen Berater. Allerdings haben sie sich mit der Zeit weiterentwickelt und sind vor allem durch den Einsatz von KI schon lange keine automatisierten Frage-Antworten-Spiele mehr. Ganz im Gegenteil: Du kannst mit Chatbots menschen\u00e4hnliche Dialoge nachstellen, die deinen Kunden das Gef\u00fchl vermitteln, mit einem echten Mitarbeiter zu schreiben, der ihr Anliegen versteht. Seien es nun komplizierte Fragen, wie die Erstellung einer Haar- oder Hautpflegeroutine, Produktempfehlungen wie zum Beispiel der richtige Gaming-Computer oder auch einfachere Dinge, wie zum Beispiel der Bestellstatus, mit dem richtigen Chatbot lassen sich all diese Fragen beantworten. So wird dein Kundenservice von wiederkehrenden Anfragen entlastet, kann sich auf die Bearbeitung komplexerer F\u00e4lle konzentrieren und deine Kunden erhalten einen rund um die Uhr Service \u2013 win win!<\/p>\n\n\n\n<p>M\u00f6chtest du \u00c4rgernisse vermeiden, ist es dennoch wichtig, dass du deinen Kunden klar kommunizierst, dass es sich bei dem Chatbot um keine reale Person handelt. F\u00fcr den Fall, dass auch der Chatbot nicht weiterhelfen kann, ist es von Vorteil, zudem die Kontaktdaten des Kundenservice gut sichtbar zu platzieren oder, sofern vorhanden, den Chat mit einem echten Mitarbeiter anzubieten. So verlassen die Besucher deines Onlineshops nicht ver\u00e4rgert die Website, sondern finden doch noch eine Antwort auf ihre Frage.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wie du wirklich unvergessliche Erlebnisse schaffst&nbsp;<\/h3>\n\n\n\n<p>Gute Beratung f\u00fcr deine Kunden reicht dir noch nicht und du m\u00f6chtest ihr Einkaufserlebnis zu etwas ganz Besonderem machen? Dann verkn\u00fcpfe deine Chatbots mit Personalisierung. Die einzige Voraussetzung sind gut gepflegte Kundendaten. Das ist aber gar kein Problem, diese k\u00f6nnen n\u00e4mlich dank des Chatbots immer weiter angereichert werden. Durch die Konversation mit einem Kunden k\u00f6nnen wertvolle Daten ermittelt und anschlie\u00dfend zur Personalisierung deines Onlineshops genutzt werden, den entsprechenden Consent vorausgesetzt. Du kannst ihm dann ma\u00dfgeschneiderte Empfehlungen und Alternativen zeigen \u2013 passend zu seinen Bed\u00fcrfnissen. Dar\u00fcber hinaus kann die gesamte Website an seine Interessen angepasst werden.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">Hier k\u00f6nnt ihr mehr \u00fcber <a href=\"https:\/\/www.trbo.com\/de\/leistungen\/chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guided Selling<\/a> und <a href=\"https:\/\/www.trbo.com\/de\/leistungen\/chatbot-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots<\/a> von trbo erfahren.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Die Mischung macht\u2019s&nbsp;<\/h3>\n\n\n\n<p class=\"translation-block\">Nicht nur deine Kunden, auch du selbst profitierst von der Kombination aus Guided Selling und Personalisierung. Du kannst durch reibungslose Einkaufserlebnisse die allgemeine Zufriedenheit deiner Kunden steigern und eine noch engere Kundenbindung schaffen. Neben dem Chatbot gibt es auch weitere M\u00f6glichkeiten wie den Product Advisor, um deine Kunden optimal in ihrer Customer Journey zu begleiten und sie dabei zu unterst\u00fctzen, das richtige Produkt zu finden. Wie immer gilt auch hier: teste die eingesetzten Ma\u00dfnahmen, um den Erfolg in der Tasche zu haben.  Alles \u00fcber <a href=\"https:\/\/www.trbo.com\/de\/resources\/using-a-b-and-multivariant-testing-for-onsite-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Testing<\/a> findest du hier.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Warum Conversational Commerce und Personalisierung eine unschlagbare Kombination sind.<\/p>","protected":false},"author":41,"featured_media":25890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43],"tags":[776,798,177,204,68],"class_list":["post-25889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-knowledge","tag-chatbot","tag-conversational-commerce","tag-customer-experience","tag-guided-selling","tag-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversational Commerce and Personalization teamed up \u2013 the future of e-commerce? | trbo<\/title>\n<meta name=\"description\" content=\"You&#039;re wondering why conversational commerce and personalization should be the unbeatable combination for your e-commerce business? 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